Director, Basketball Brand

Overview

The Director of Basketball Brand will lead the strategy, planning, and execution of Foot Locker's basketball platform-building cultural relevance that drives traffic, fuel sales, and deepens community connection. This role owns how Foot Locker shows up in basketball, translating insights and a deep understanding of the consumer into bold, ownable programs that strengthen Foot Locker's position as the leading destination for the game.

The ideal candidate brings deep passion for basketball culture, strong brand instincts, exceptional collaboration skills and a proven ability to connect culture to commerce through impactful programs and partnerships.

Responsibilities

Role Overview
Own the Basketball Brand strategy, delivering integrated programs that drive brand distinction, consumer demand, and measurable commercial impact.
Balance long-term brand building with near-term performance, ensuring programs contribute to brand energy as well as traffic, sales, and loyalty.
Key Responsibilities

Brand & Business Leadership

Lead basketball programs that elevate Foot Locker's cultural relevance while driving traffic and sales.
Build national platforms and hyper-local activations that authentically connect Foot Locker to basketball communities.
Partner closely with vendor partners to deliver differentiated, impactful moments.
Partner closely with and lead NBA partnership and key extensions as well as Team deals.
Program & Activation Development

Develop clear, inspiring briefs that align brand objectives, community insight, and business goals.
Create heat-driven, in-store basketball destinations in key markets that bring product and storytelling to life.
Own key basketball moments, launches, and collaborations from concept through execution.
Ensure consistency in brand voice, storytelling, and execution across all touchpoints.
Define and track KPIs across brand, engagement, traffic, and sales.
Community Connectivity

Build authentic relationships with the league, teams, athletes, creators, grassroots partners, and local basketball communities.
Ensure programs reflect real community insight and deliver meaningful participation and lasting impact.
Leadership

Lead and develop a high-performing team and agency ecosystem.
Drive strong cross-functional collaboration, clarity of priorities, and executional excellence.
Qualifications

10+ years in brand or culture marketing; 5+ years leading teams.
Proven experience building programs that connect culture to commercial impact.
Deep fluency in basketball, sneaker, and street culture.
Strong strategic thinking, leadership, and communication skills.
At Foot Locker, we value innovation, authenticity, and integrity in all that we do. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments. To ensure a smooth and secure experience, please review the following guidelines:

Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.
We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

Benefits

The annual base salary range is $145,000 - $165,000/ year. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below
Foot Locker Benefits:

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups