Marketing Lead

Tulsa Scheels
6929 S Memorial Drive
Tulsa, OK 74133, USA

Description
Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners.

Overview
The Marketing Leader will elevate the SCHEELS brand through strategic community engagement, manage local marketing initiatives and create programs that will increase store traffic, engage the consumer, enhance the consumer’s experience and strengthen relationships with community partners. The associate will work directly with the Store Leader to determine strategies that align with store goals.

Compensation
Compensation for this position starts at $26 per hour.

Responsibilities

Identify and direct local community outreach opportunities

Serve as the scheduling manager to ensure that SCHEELS associates are present at relevant community events

Serve as a representative for SCHEELS at community events by upholding the highest standards in conduct and appearance

Identify and lead local partnership opportunities in the community and on social media

Manage local donations and sponsorships to elevate the SCHEELS brand

Direct local marketing initiatives

Lead community partnership and social teams within the store

Social media strategy including Facebook and Instagram for the store’s local pages

Identify local media opportunities via print, TV and radio to elevate experts and experiences

Evaluate effectiveness of marketing initiatives

Build positive rapport with SCHEELS associates so that they understand the rationale for marketing campaigns

Understand and stay current on local demographics, consumer buying habits and changes in the retail environment

Have a clear understanding of the SCHEELS brand and culture

Manage and enhance both company wide and local marketing campaigns within the store

Create programs and initiatives to increase store traffic, engage the consumer and enhance the consumer experience

Determine and direct programs including budget, calendars, advertising, public relations and staff needs

Identify opportunities to share the SCHEELS story and elevate SCHEELS experts

Evaluate all marketing endeavors

Serve as the store liaison with Corporate Office Marketing

to maximize and align marketing strategies

Contribute to a work environment that fosters pride

in being part of a winning team and promotes personal growth

Other duties as assigned by leadership

Schedule
Must have schedule flexibility as schedule will vary based on marketing and event needs. This person will be expected to work at least 2 evenings during the week and every other weekend. Average hours per week is 40 hours.

Requirements

Experience in marketing; and ability to think strategically and creatively

Ability to work independently and build strong rapport with a team. Contribute to a positive team atmosphere and treat others with respect and consideration while following Scheels’ policies and procedures

Exercise sound judgment and tact as it relates to interaction with consumers, SCHEELS associates and the community

Strong oral / written communication and presentation skills to communicate effectively with all levels of the organization and with external audiences

Ability to manage events and promotions; Ability to manage several projects at one time with great attention to details

Leadership and/or management experience is preferred

Professional appearance and attitude

Ability to work assigned schedule which may include varied hours, evening, weekends, and holidays; Some travel, including overnight stays

Must possess a valid driver’s license

Customer Service
Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture
Approach daily tasks, projects and follow-up communication with energy and sense of urgency

Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact

Show respect and appreciation for others and Scheels

Arrive to work and meetings 10 minutes early

Team Mentality
Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability
Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

Ability to adapt to a changing work environment

Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code
Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience
The ideal candidate will have a bachelor’s degree in business, marketing or related field; 2-5 years of related experience: or equivalent combination of degree and experience. Must possess a valid driver’s license and a clean driving record as will be required to drive SCHEELS vehicles.

Physical Requirements / Lifting Requirements
Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Medium work - Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

Equal Opportunity Employer
Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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