Overview
The Associate Director, Strategy oversees a strategy team and manages cross‑channel media strategy and planning for complex or large spend campaigns. The role involves generating strategic insights, driving learnings across the client’s full suite of activities, and guiding the client through planning initiatives such as deck writing, budget and channel allocation, and audience development.
Responsibilities
Strategize with internal directors and clients to develop innovative, well‑targeted marketing solutions
Interface with clients and partner agencies to build strategic communication plans for targeted audiences
Review client deliverables for quality, ensuring recommendations and work product are sound and viable
Own the development of strategic proposals and client‑facing POVs, coordinating with necessary teams to account for all relevant inputs
Assume accountability and ownership of campaign planning for assigned client accounts
Embrace and encourage a culture based on team work, collaboration, and support
Develop best practices for improving communication and collaboration within the team and the group
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
Serve as escalation point to help troubleshoot issues
Support the development of strategic approach and experience design by delivering channel ideas and linking historical performance and in‑market opportunities to reality
Manage and develop Associates, Senior Associates, and Supervisors
Qualifications
5+ years of media strategy/planning experience across media channels
Previous team management experience
Strong digital media experience preferred
Resourceful, curious, and motivated individual who works independently and in a team setting
Ability to manage timelines, projects, and personnel within the direct‑report team and across cross‑functional teams
Proven experience managing multiple work streams simultaneously
Strong organizational, communication, and time‑management skills
Excellent presentation skills to lead meetings in person with key clients
Detail‑oriented with the ability to multitask and manage priorities and deadlines in a fast‑paced environment
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.)
Bachelor’s degree preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for adoption, surrogacy, fertility, and pet adoption
Employee Assistance Programs and health, wellness, and comfort reimbursements to support work/life balance
Tuition assistance
Paid time off including flexible time off, vacation, annual sick days, volunteer days, holiday and identity days, and more
Matching gifts programs
Flexible working arrangements
Work Your World program encouraging employees to work from anywhere (up to 6 weeks per year based on eligibility)
Business resource groups supporting multiple affinities and alliances
Compensation
Compensation Range: $106,780 – $163,632 annually. The Company reserves the right to modify this pay range as necessary.
EEO Statement
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, related medical conditions, nationality, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
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Associate Director, Media Strategy
Broughton Group, California, MO, USA
Pay: $106,780-$163,632/yr
Job type: Full Time