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Associate Director, Media Strategy

Broughton Group, California, MO, USA

Pay: $106,780-$163,632/yr

Job type: Full Time


Overview
The Associate Director, Strategy oversees a strategy team and manages cross‑channel media strategy and planning for complex or large spend campaigns. The role involves generating strategic insights, driving learnings across the client’s full suite of activities, and guiding the client through planning initiatives such as deck writing, budget and channel allocation, and audience development.

Responsibilities

Strategize with internal directors and clients to develop innovative, well‑targeted marketing solutions

Interface with clients and partner agencies to build strategic communication plans for targeted audiences

Review client deliverables for quality, ensuring recommendations and work product are sound and viable

Own the development of strategic proposals and client‑facing POVs, coordinating with necessary teams to account for all relevant inputs

Assume accountability and ownership of campaign planning for assigned client accounts

Embrace and encourage a culture based on team work, collaboration, and support

Develop best practices for improving communication and collaboration within the team and the group

Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Collaborate and foster relationships with key partners including clients, internal teams, and leadership

Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development

Serve as escalation point to help troubleshoot issues

Support the development of strategic approach and experience design by delivering channel ideas and linking historical performance and in‑market opportunities to reality

Manage and develop Associates, Senior Associates, and Supervisors

Qualifications

5+ years of media strategy/planning experience across media channels

Previous team management experience

Strong digital media experience preferred

Resourceful, curious, and motivated individual who works independently and in a team setting

Ability to manage timelines, projects, and personnel within the direct‑report team and across cross‑functional teams

Proven experience managing multiple work streams simultaneously

Strong organizational, communication, and time‑management skills

Excellent presentation skills to lead meetings in person with key clients

Detail‑oriented with the ability to multitask and manage priorities and deadlines in a fast‑paced environment

Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.)

Bachelor’s degree preferred

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for adoption, surrogacy, fertility, and pet adoption

Employee Assistance Programs and health, wellness, and comfort reimbursements to support work/life balance

Tuition assistance

Paid time off including flexible time off, vacation, annual sick days, volunteer days, holiday and identity days, and more

Matching gifts programs

Flexible working arrangements

Work Your World program encouraging employees to work from anywhere (up to 6 weeks per year based on eligibility)

Business resource groups supporting multiple affinities and alliances

Compensation
Compensation Range: $106,780 – $163,632 annually. The Company reserves the right to modify this pay range as necessary.

EEO Statement
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth, related medical conditions, nationality, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

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