Retail Marketing Manager

Why We Exist and What We Do
At Dr. Squatch ( www.drsquatch.com ), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier.

About the Role
Dr. Squatch is looking for a

Retail Marketing Manager

who will lead campaign execution while using data‑driven insights to maximize impact across mass, club, drug, and grocery channels. This full‑time hybrid role reports directly to the Director of Shopper Marketing. It is based in Marina del Rey, California, and offers a base compensation range of

$110,000 to $130,000

with benefits.

What You’ll Do
Campaign Execution & Retail Implementation (40%)

Lead end‑to‑end execution of retail marketing campaigns from planning through post‑analysis across all major retail channels

Manage detailed campaign timelines, ensuring all components launch on schedule and within budget

Oversee creation and distribution of retail marketing assets, including displays, signage, and digital content

Coordinate with sales team to ensure flawless in‑store execution and compliance with planogram requirements

Manage promotional calendars and pricing strategies across mass, club, drug, and grocery retailers

Conduct store audits to ensure campaign standards are maintained and identify execution gaps

Campaign Data Analysis & Insight Generation (40%)

Analyze campaign performance data to uncover new insights about customer behavior, promotional effectiveness, and market trends

Conduct deep‑dive analysis of retail campaign results to identify what’s working and where opportunities exist for optimization

Translate complex data findings into actionable recommendations for future campaign planning and strategy

Develop and maintain performance dashboards that track key metrics and provide real‑time insights into campaign effectiveness

Use data to tell compelling stories about campaign performance and customer engagement across retail channels

Cross‑Functional Collaboration & Internal Partnerships (20%)

Serve as primary liaison between marketing, sales, supply chain, and creative teams

Lead weekly cross‑functional meetings to align on campaign priorities, timelines, and resource allocation

Partner with supply chain to ensure product availability aligns with campaign launch dates

Collaborate with creative team to develop compelling retail‑specific marketing materials

Work with finance to track campaign budgets and measure ROI across initiatives

About You
Required Experience

5+ years of retail marketing experience with mass, club, drug, and grocery channels

Proven expertise in end‑to‑end campaign execution and retail implementation

Strong analytical background with experience in retail data analysis and insight generation

Demonstrated success managing complex, multi‑channel retail campaigns

Exceptional project management skills with ability to manage multiple campaigns simultaneously

Advanced analytical capabilities with proficiency in data analysis tools and retail POS systems

Excellent cross‑functional collaboration and communication skills

Strong retail acumen with understanding of channel‑specific requirements

Detail‑oriented with focus on both strategic thinking and flawless execution

Equal Employment Opportunity
As set forth in Dr. Squatch’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Reasonable Accommodation for Applicants with Disabilities
Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we will do our very best to adjust as needed.

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