Social Media Manager

Social Media Manager
Softline Solutions – Glendale, California, United States – Marketing

About Softline Solutions
Softline Solutions is a full‑service digital marketing agency based in Southern California that helps small and mid‑sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data‑driven campaigns across key digital channels and manage everything from strategy to execution and reporting. The goal is measurable growth, not buzzwords. Clients include Closets by Design, Canada Dental Group, travel companies, and merchandise distribution companies.

About the role
We are looking for Social Media Managers – one dedicated to each brand in our portfolio – to own day‑to‑day social media execution and grow engaged communities across platforms. In this hands‑on role you will move from creative ideation to post‑ready execution quickly while keeping a clear eye on what’s working and what’s not. You will report to the Director of Social Marketing, manage Content Creators, and collaborate closely with the Influencer team and brand stakeholders to build a consistent, compelling, and on‑brand social presence. While each manager focuses on a single brand, we collaborate across the team and share best practices.

What You'll Do

Own social media strategy and execution for your assigned brand across all active platforms (Instagram, TikTok, Facebook, Pinterest, and others)

Develop and manage a content calendar that balances brand storytelling, product promotion, community engagement, and trend participation

Brief, direct, and collaborate with your brand’s Content Creator on video and photo content needs

Write compelling copy for posts, captions, Stories, and short‑form video

Manage community engagement, responding to comments, DMs, and mentions in a timely, brand‑appropriate voice

Coordinate with the Influencer team to amplify creator content and align on brand messaging

Monitor platform trends, algorithm changes, and competitor activity; adapt strategy accordingly

Track and report on social performance metrics

Support campaign launches, product announcements, and brand moments with timely, relevant social content

Collaborate with the Performance team on paid social amplification of organic content

What We're Looking For

3–6+ years of experience in social media management for a consumer brand, agency, or media company

Strong understanding of how each major platform works and what actually performs on each

Hands‑on content creation ability: you can write great copy, direct a shoot, and produce basic graphics or video edits

Demonstrated track record of growing brand social presence and driving meaningful engagement

Organized and self‑directed, with the ability to manage an editorial calendar and meet deadlines without hand‑holding

Data‑literate, comfortable pulling platform analytics and translating them into actionable insights

Experience in home, lifestyle, or design categories is a strong plus

Video content experience (Reels, TikTok) is required

Why Join Us

Own the social presence for a brand with real investment, audience, and growth potential

Work alongside a dedicated Content Creator and an experienced cross‑functional marketing team

Collaborate with a team of peers across the brand portfolio, sharing learnings, testing formats, and raising the bar together

Be part of building a best‑in‑class internal agency from the ground up

Pay range for this role:

90,000 – 115,000 USD per year (Softline HQ)

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