Marketing Communications Web Developer

Summary
D’Youville University is seeking a Web Developer to serve as the primary owner of the University’s web presence, overseeing content management, front‑end development, and ongoing optimization. This role plays a critical part in ensuring our websites are accurate, engaging, high‑performing, and aligned with institutional goals.

As part of the Marketing & Communications team, this individual will collaborate across departments to maintain and enhance the University’s digital experience, with a primary focus on the main website and support for additional web properties.

Responsibilities
Website Management & Content (Primary Focus)

Manage and maintain D’Youville’s primary website and related web properties

Publish and update content (text, images, video, embeds) within the CMS (Drupal)

Apply SEO and LMM optimization best practices, including metadata, internal linking, structured formatting, and content organization

Conduct regular content audits to ensure accuracy, consistency, and performance

Collaborate with campus partners to gather updates and maintain current academic and program information

Ensure all web content aligns with institutional brand standards and messaging

Front‑End Development & Technical Support

Develop and implement front‑end enhancements using HTML, CSS, and JavaScript

Build and maintain Drupal templates, components, and modules

Support development within Slate, including landing pages and email templates

Troubleshoot and resolve website issues across web properties

Manage CMS performance, hosting, and uptime to ensure a reliable user experience

Maintain website security and respond to vulnerabilities or breaches as needed

Ensure compliance with accessibility standards (WCAG) and applicable regulations

Performance & Optimization

Continuously improve site usability and functionality based on user behavior and feedback

Monitor SEO performance and search visibility

Track website analytics (Google Analytics) and recommend improvements to engagement and conversion

Required Qualifications
Education

Bachelor’s degree in a related field or equivalent practical experience

Experience

2–5+ years of experience managing and developing websites, preferably in a CMS environment (Drupal preferred)

Skills & Abilities

Proficiency in HTML, CSS, and JavaScript

Experience publishing and managing structured content within a CMS

Strong understanding of SEO best practices and web usability principles

Ability to manage multiple projects and collaborate across teams

Physical & Environmental

Handle multiple tasks and priorities at once while solving problems and being innovative.

Must possess a student‑centered personal philosophy.

Ability to work occasional evening or weekend hours

Uphold and abide by D’Youville University policies and procedures, including but not limited to Title IX and Information Security, including but not limited to FERPA and other state and federal guidelines and mandates.

This position demands accuracy, honesty, integrity, and the ability to support the mission, vision, and purpose of D’Youville University.

Preferred Qualifications

Experience with Drupal development (themes, modules, or site building)

Familiarity with Slate or similar CRM/marketing automation platforms

Experience with Google Analytics or similar tools

Understanding of web accessibility standards (WCAG)

Work Remotely: No

Work Location: Buffalo, NY

Job Type: Full Time, Salaried Non‑Exempt

Pay: $65,000 - $80,000 Annually

All job offers are contingent upon legal authorization to work in New York State as determined by the NYS Department of Labor.

Additional Salary Information
The salary range reflects our good faith and reasonable estimate of the possible compensation at the time of posting, the role and associated responsibilities, and the experience, education, and training of the selected candidate.

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