CRM Manager

Role OVO-View

Team:

CRM, within Growth Team

Contract Type:

Fixed Term Contract

Experience:

Expert

Reporting to:

Senior CRM Manager

Sponsorship:

Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words:

Performance, Customer, Innovative

Top 3 qualities for this role:

Organised, Adaptability, Strategic thinking

Where you’ll work
Depending on the needs of your business area, we expect hub based people to be in the office at least once a week, and to go to OVO Connection events in-person.

You’ll be assigned to the closest one of our three hub offices, Bristol, Glasgow, or London; unless your role requires field‑based work. Each hub has accessible spaces to park your laptop, is designed to inspire people, help them connect and bring big ideas to life.

Our inclusive culture
Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity’s biggest challenges, the climate crisis. And we know it takes all of us to change the world. That’s why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet
Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

The CRM team is responsible for ensuring we maximise our relationships with our customers. This is core to OVO’s ambition to be Britain’s decarbonisation partner – helping us better understand our customers and take them on the path to zero carbon. CRM helps set customer strategies, communicate and engage with our existing customer base through designing customer interventions which are personalised, relevant, timely and across multiple channels.

This role in a nutshell
Within a CRM team at the forefront of OVO’s decarbonisation mission, you will create and deliver activity that supports our smart meter installation target. Your approach will be data driven and aligned with other areas of the business. You will focus on the outputs that are measurable and drive business performance. You will be responsible for development and execution of CRM campaigns within a fast‑paced, collaborative environment.

This role reports to the Senior CRM Manager and is responsible for key CRM activity to support our Smart Meter booking targets.

Your key outcomes

Effective CRM Strategy Execution: Successfully design and implement engaging and effective CRM programmes that drive Smart meter bookings.

Data‑Driven Decision Making: Ability to be inquisitive about our customer audience and develop statistically valid tests based on proposed hypotheses.

Cross‑Functional Collaboration: Establish strong relationships with internal and external stakeholders to align CRM strategies with broader business goals.

Agile approach according to demands: Prioritise work and provide accurate updates to the Senior Manager – ensuring stakeholder expectations are managed appropriately.

Process Improvement & Efficiency: Proactively work with other members of the Smart CRM team to optimise ways of working, streamline processes and simplify complex customer journeys to improve campaign speed‑to‑market.

Briefing: Expected to write best‑in‑class creative briefs designed to deliver performance‑driven communications across multi‑channel opportunities.

Delivery process end‑to‑end: Manage the entire delivery process for campaigns across all channels, which includes briefing data campaign automation teams, overseeing email builds, and ensuring call centre readiness.

Reporting and analysis: Work with reporting and analytics to deliver forecasts for activity, understanding in‑flight optimisation and measuring the weekly performance of these activities.

Drive continuous performance uplift by designing and executing a rigorous, measurable Test and Learn programme across all Smart communications.

Qualifications

Proven experience in CRM and in developing marketing plans.

Proficiency in the execution of email and direct mail campaigns.

Experience in forecasting campaigns and the ability to develop business cases for proposed strategies.

Ability to develop data‑driven customer contact strategies.

Thrives in a performance marketing environment.

Self‑starter who can take action to deliver against a clear objective.

Willingness to step outside of your comfort zone.

What’s in it for you
We’ll pay you between £45,000 and £55,000, depending on your specific skills and experience.

You’ll be eligible for an on‑target bonus of 15% as part of our OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer flexible benefits and progressive policies:

34 days of holiday (including bank holidays).

For your health: healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more.

For your wellbeing: gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more.

For your lifestyle: extra holiday buying, discount dining, home & tech loans, and support for your favourite charities with give‑as‑you‑earn donations.

For your home: up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers.

For your commute: great deals on ultra‑low emission car leasing, plus our cycle to work scheme and public transport season ticket loans.

Additional 9% Flex Pay on top of your salary – 4% auto‑enrolled into your pension and 5% available to spend on flexible benefits, add to your pension or take as cash.

Belonging and inclusion
To find better ways to support our people, we listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. We have 8 Belonging Networks at OVO – led by our people, for our people. Join us and play a part, big or small, with any of the Networks.

Department
Commercial, Communications, Brand & Marketing

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