Overview
We are seeking a Head of E-Commerce to own and grow our direct-to-consumer digital business. This role is responsible for performance, strategy, and execution across the e-commerce channel, with clear accountability for revenue, conversion, customer experience, and operational excellence.
This is a hands‑on leadership role for a strong operator who can set direction, manage cross‑functional partners, and ensure that strategy translates into results. The Head of E-Commerce will bring structure, rigor, and commercial discipline to a highly creative, brand‑driven environment.
Key Responsibilities
E-Commerce Strategy & Performance- Own the full e-commerce P&L with a primary mandate to drive aggressive year‑over‑year revenue growth while maintaining healthy margins and profitability.
- Continuously analyze sales data to identify underperforming SKUs and categories, deploying targeted pricing, bundling, or merchandising strategies to maximize Sell‑Through and GMV.
- Lead a rigorous testing culture (A/B testing) to systematically improve conversion funnels, aiming to increase Revenue Per Visitor (RPV) and Average Order Value (AOV).
- Develop strategies specifically designed to increase repeat purchase rates and LTV, transforming one‑time buyers into high‑value loyalists.
- Identify and execute on opportunities for international growth, new channel acquisition, or marketplace expansion to diversify revenue streams.
- Partner with Finance to build accurate revenue forecasts and demand plans, ensuring inventory investments directly support aggressive sales targets.
- Own the end‑to‑end site experience, ensuring it reflects the brand and drives performance
- Lead digital merchandising, product launches, and storytelling across the site
- Optimize site architecture, navigation, and content to improve usability and conversion
- Partner closely with Creative and Brand to balance aesthetics with commercial outcomes
- Partner with Marketing to drive qualified traffic through paid, organic, email, and CRM channels
- Collaborate on acquisition, retention, and lifecycle strategies
- Ensure promotional and launch strategies are executed flawlessly on‑site
- Manage the ecosystem of tools and platforms (Shopify Plus, ERP integrations, CRM, Returns, and 3rd party apps), ensuring seamless data flow and system stability.
- Define and prioritize the technical roadmap, balancing immediate fixes with long‑term feature development to support scale.
- Serve as the primary lead for external development agencies and tech vendors; manage contracts, sprint planning, QA, and budget allocation for technical projects.
- Oversee day‑to‑day site operations, including release management, bug tracking, and site speed optimization.
- Partner deeply with Operations and Supply Chain to ensure inventory data integrity between the ERP and storefront, minimizing oversells and optimizing the post‑purchase fulfillment experience.
- Identify friction points in the customer journey or internal workflows and implement technical solutions to resolve them.
- Lead and develop the e‑commerce team and external partners (agencies, developers, platforms).
- Work cross‑functionally with Creative, Marketing, Product, Operations, and Finance.
- Bring clarity to ownership, timelines, and decision‑making across initiatives.
Ideal Candidate Profile
Experience- 8–12+ years of experience in e‑commerce or digital commerce leadership.
- Proven track record of growing a DTC e‑commerce business with full revenue accountability.
- Experience in luxury, fashion, beauty, or consumer brands strongly preferred.
- Deep understanding of e‑commerce platforms, analytics, and performance optimization.
- Commercially minded with strong analytical and problem‑solving skills.
- Highly execution‑oriented; able to turn strategy into results.
- Comfortable operating in a founder‑led, creative environment.
- Strong judgment and ability to balance brand integrity with performance goals.
- Clear communicator who can align cross‑functional teams around priorities.
What Success Looks Like
Within the first 6–12 months, this leader will have:
- Delivered measurable growth in e‑commerce revenue and conversion.
- Improved site performance, usability, and customer experience.
- Established clear ownership and operating rhythms across the e‑commerce function.
- Strengthened cross‑functional execution and reduced friction between teams.
- Built a scalable foundation for long‑term digital growth.