Brand Systems Strategist

Los Angeles, New YorkWho We AreFor 25 years, Brand New School has helped brands find their visual voice — transforming design, storytelling, and experience into cultural resonance and commercial impact. Our integrated model unites strategy, creativity, and production to help brands like Meta, Pinterest, Google, Apple, Microsoft, and OpenAI transcend their categories and become benchmarks in culture and commerce.We’re different by design — built to move seamlessly from idea to impact.The RoleBrand New School is seeking a Mid to Senior Strategist who is an architect of brand thinking. This role translates complex business and operational requirements into clear, distinct brand systems across touchpoints. You will serve as the bridge between client challenges and our design solutions, ensuring that our work is not only beautiful but strategically and commercially resonant.You are a rigorous thinker who thrives on structure and clarity. You speak the language of the C-Suite, defend your work with sound business rationale, and provide the scaffolding on which our design systems are visualized.We are not building a traditional agency planning department. We’re building a Creative Intelligence Unit that supercharges our design and content prowess with business and cultural rigor.Key ResponsibilitiesDevelop brand positioning that is true to the client's business needs and distinct in the marketDesign and maintain brand architecture across product lines or servicesConduct stakeholder interviews and business audits to uncover insights and inform strategyMap brand touchpoints to ensure cohesive and structured brand experiencesTranslate complex business and operational requirements into actionable, structured brand strategiesDefend strategic recommendations with commercial rationale and measurable impactCreating structure within our clients’ business challenges and providing actionable solutionsConvert inquiries into new business and projects into relationshipsBrings strategic clarity to internal teams and client partnershipsQualifications4–8 years of experience in brand strategy, consulting, or related rolesProven experience developing brand architecture, positioning, and content frameworksSomeone who thrives on depth, rigor, and logic – and speaks the language of both design and businessAbility to work closely with senior leadership and translate business goals into strategic brand solutions, at our studio in Los Angeles or New York (strong preference for LA)Excellent communication and presentation skills; able to articulate strategy clearly to both internal teams and clientsCreative yet disciplined thinker who thrives in complex, ambiguous situationsBenefitsCompetitive salary (commensurate with experience and ability to drive business impact)Health, dental, vision, life, and disability insuranceOne Medical membershipContinued education and professional development supportPeer bonus programGenerous PTO and sick leaveCompany 401(k) plan with matchingApple Fitness+ digital membershipDog-friendly studioCompensation$110,000 – $130,000. Brand New School attracts a team with unique skillsets and varying levels of experience. Salary ranges are broad, commensurate with experience, and refined during the interview process.
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