Creative - Art Director

Creative - Art Director
Full Time Professional New York, NY, US

30+ days ago Requisition ID: 1363

Salary Range: $70,000.00 To $75,000.00 Annually

Creative Director

Location:

New York, NY (Hybrid – 4 Days On‑Site)
Salary:

$70,000 annually
Department:

Creative / Content / Brand Innovation
Reports to:

Head of Original Content, Digital Growth Lead
Employment Type:

Full‑Time

About the Role
HOT 97 and WBLS are seeking a

culture‑driven Creative Director

to lead the visual evolution of two of the most influential brands in music, media, and New York culture.

This role is responsible for shaping, guiding, and executing creative across

radio, digital platforms, social media, FAST TV, live events, and experiential marketing —ensuring the brands remain culturally resonant while evolving for modern, multiplatform audiences.

As Creative Director, you will set creative direction, design high‑impact visuals, and collaborate closely with programming, on‑air talent, production, marketing, and digital teams. You’ll balance hands‑on creative execution with high‑level vision, helping translate legacy brands into bold, future‑facing visual systems.

This position follows a

hybrid work model , with

four days per week required on‑site

at our Manhattan headquarters.

Why You’ll Love This Role

Lead Iconic Brands:

Define and elevate the visual identity of HOT 97 and WBLS—cornerstones of Hip‑Hop, R&B, and urban culture.

Culture at the Core:

Your work will live at the intersection of music, media, and real‑time cultural moments.

Creative Ownership:

Own visual direction across platforms—from social and broadcast to FAST TV and live events.

Massive Reach:

Your creative will be seen by millions of listeners, viewers, and fans nationwide.

Influence & Collaboration:

Work directly with talent, executives, producers, and partners to shape how culture is presented and experienced.

What You’ll Do
Creative & Visual Direction

Lead the evolution of HOT 97 and WBLS visual identities across all platforms.

Define creative direction for campaigns, programming, and brand initiatives.

Ensure consistency and excellence across digital, broadcast, social, and experiential creative.

Translate station legacy and culture into modern, culturally impactful visual storytelling.

Oversee and design creative supporting station and talent‑led programming, including:

Mornings with Mero

Funk Flex programming and freestyles

Interview series and talent‑led content

Podcast visuals and episode packaging

Artist announcements and music releases

YouTube thumbnails and channel branding

Instagram and TikTok graphics

Promotional templates

FAST Channel & Broadcast Creative
Lead creative direction and visual standards for

HOT 97 TV

and FAST channel programming, including:

Lower thirds and chyron systems

Show title cards

Promotional graphics and brand toolkits

Transition and branding elements

The FAST channel expands the station’s cultural reach beyond radio into national streaming audiences.

Experiential & Event Creative
Lead creative development for major events and activations, including:

Summer Jam

Circle of Sisters

Concerts and station events

Sponsor activations and branded integrations

Community initiatives and pop‑ups

Editorial & Campaign Leadership
Drive creative across marketing and content initiatives, including:

Artist interview and content launches

Seasonal and tentpole programming campaigns

Cultural moments and heritage storytelling

Sponsorship and partner integrations

Station‑wide announcements and brand moments

Core Responsibilities

Set and execute creative direction across platforms.

Design and approve campaign key art.

Maintain brand systems and visual consistency.

Lead talent‑driven branding and show identities.

Develop scalable design templates and toolkits.

Create sponsorship‑ready layouts and creative systems.

Support merchandise and brand extension concepts.

Build presentation decks for executives and partners.

Collaborate cross‑functionally with producers, editors, marketers, and digital teams.

Ideal Candidate Profile
You are:

Deeply embedded in music, culture, and visual storytelling.

Fluent in

social‑first, digital creative leadership .

Comfortable leading creative across multiple platforms and formats.

Skilled at evolving iconic legacy brands into modern visual systems.

Hip‑Hop visual language and cultural aesthetics.

Broadcast and FAST channel packaging workflows.

Youth audience and internet culture trends.

Event, experiential, and moment‑driven campaign creative.

Required Skills

Adobe Creative Suite ( Photoshop & Illustrator required )

Strong typography and visual system design.

Broadcast‑safe asset development and delivery.

Preferred / Bonus Skills

After Effects and motion design.

3D design or animation.

Experience & Portfolio
3–7+ years experience in one or more of the following:

Media or entertainment.

Music platforms or labels.

Broadcast environments.

Digital publishing.

Culture‑forward consumer brands.

Portfolio required, demonstrating:

Campaign creative.

Brand systems and visual direction.

Social and digital storytelling visuals.

Show and talent branding.

Event graphics.

What You’ll Help Build
You’ll help define creative supporting:

HOT 97 programming.

WBLS programming.

Summer Jam and signature events.

FAST channel visual systems.

Talent‑driven and original content.

Sponsor and brand partner campaigns.

Next‑generation multicultural storytelling.

Together, these platforms reach millions of listeners, viewers, and fans across radio, digital, streaming, and live experiences each year.

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