Develop and implement social media strategies that align with the client's business goals.
Film and edit short-form video content for platforms like Instagram and TikTok.
Create graphics and templates for social posts using tools like Canva or Adobe Creative Cloud.
Plan and maintain a monthly content calendar in collaboration with the team.
Pitch fresh, trend-driven content ideas to clients and internal team members.
Schedule and publish posts across social platforms using a social-media scheduling tool (e.g. Later, Hootsuite, Buffer).
Communicate directly with clients to gather assets, receive feedback, and get final approval on content.
Monitor audience engagement, respond to comments/messages, and build a community around the brand.
Collect, analyze, and report on performance metrics (reach, engagement, views, etc.) to guide content strategy.
Adjust content and strategy based on analytics insights to improve performance over time.
Qualifications
2+ years of experience
in social media management, content creation, or digital marketing.
Experience filming and editing short-form social media video content.
Strong design sensibility and proficiency using Canva, Adobe Creative Cloud, or equivalent creative tools.
Deep familiarity with current social media platforms (Instagram, TikTok, etc.) and a strong understanding of trends and platform best practices.
Excellent written and verbal communication skills, especially for client interaction and community engagement.
Ability to manage multiple projects and deadlines in a fast-paced environment; highly organized, proactive, and self-motivated.
Comfortable working with analytics and performance data to make informed content and strategy decisions.
Creative mindset with a knack for brainstorming engaging, on-brand content ideas.
Collaborative team player who works well with designers, marketers, and other stakeholders.
Adaptable and flexible, able to pivot strategies as social platforms and trends evolve.
Strong attention to detail to ensure quality and consistency across all content.
Software / Tools
Social-media scheduling tools (e.g. Later, Hootsuite, Buffer)
Social platforms (Instagram, TikTok) and familiarity with their native tools/features
Basic analytics/reporting tools or familiarity with social-media analytics dashboards
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Social Media Manager
Moonlight Digital, Troy, MI, USA
Pay: 60.000 - 80.000
Job type: Full Time