Dancing Dragons LLC is hiring: Advertising Director in New York

Marketing & Communications Reports to: Chief Executive Officer (CEO)
Advertising Director As our Advertising Director, you will lead the development and execution of our paid acquisition strategy to drive client growth and coach recruitment. This flexible role requires a minimal time commitment (3-5 hours per week) while offering you the opportunity to shape the advertising approach of an innovative startup in the personal development space. You'll work directly with the CEO and leadership team to establish effective advertising campaigns, optimize conversion funnels, and manage our ad budget for maximum ROI. This position is ideal for an experienced advertising professional who is looking to diversify their portfolio with an equity-based opportunity in a promising early-stage company.
Type Fractional / Advisory (3-5 hrs/week)
Role Marketing & Communications
Compensation Equity + Performance Bonus
Key Responsibilities Develop comprehensive advertising strategies aligned with business growth objectives
Create and implement multi-channel advertising plans across digital platforms
Establish KPIs and performance metrics to measure advertising effectiveness
Build advertising funnels optimized for both client acquisition and coach recruitment
Identify target audience segments and develop persona-based advertising approaches
Advise on budget allocation across channels and campaigns for maximum impact
Design and launch advertising campaigns across relevant platforms (Google, Meta, LinkedIn, etc.)
Implement A/B testing frameworks to continuously improve ad performance
Optimize campaigns based on performance data and conversion metrics
Develop retargeting strategies to capture interested prospects
Create landing page recommendations to improve conversion rates
Implement tracking and attribution systems to measure campaign effectiveness
Establish creative guidelines for advertising assets
Direct the development of compelling ad creative that drives engagement
Ensure ad content aligns with our brand voice and positioning
Create ad copy that resonates with our target audiences
Develop creative testing frameworks to identify high-performing content
Implement personalization strategies to improve relevance and conversion
Identify the most effective advertising channels for our target audiences
Develop platform-specific strategies that leverage each channel's strengths
Implement cross-channel attribution to understand the customer journey
Explore emerging advertising platforms and opportunities
Create strategic partnerships with relevant media outlets when appropriate
Develop contextual advertising approaches for coaching-related content
Requirements Bachelor's degree in Marketing, Advertising, or related field
7+ years of advertising experience, with at least 3 years in advertising leadership roles
Strong understanding of digital advertising platforms (Google Ads, Meta Ads, etc.)
Experience developing and optimizing conversion funnels
Demonstrated ability to manage advertising budgets and improve ROI
Knowledge of advertising analytics and performance measurement
Comfort with a lightweight, advisory role with flexible time commitment
Nice to Have • Experience in the coaching, wellness, tech, or personal development industries
• Background with digital platforms, marketplaces, or subscription business models
• Strong understanding of both B2C and B2B advertising approaches
• Experience with content-driven advertising strategies
• Knowledge of community building and engagement tactics
• Previous advertising roles in startups or early-stage companies
About Dancing Dragons We are a collective dedicated to democratizing coaching. By connecting everyday people with world-class coaches, we are making professional development accessible to everyone.
Ready to Apply? Send us your resume and tell us why you're a great fit.
Our Values At Dancing Dragons, we believe in building a culture that reflects our commitment to growth, connection, and excellence. These six core values guide everything we do.
Human Connection We believe technology should enhance, not replace, human relationships.
Self-Sustaining Systems We create experiences and frameworks that empower individuals to thrive independently.
Evidence-Based Approaches We combine the art of coaching with science-backed methodologies.
Measurable Impact We're focused on creating real, lasting transformation in people's lives.
No Asshole Rule We maintain a zero-tolerance policy for toxic behavior and prioritize psychological safety and respect in all interactions.

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