Job Description:
- Translate complex infrastructure into compelling stories.
- Partner with leadership, product, marketing and sales to turn stablecoin and financial-infrastructure concepts into narratives, campaigns, and assets that resonate with builders, financial institutions, and the broader market - driving awareness and trust.
- Define and steward the M0 brand.
- Own the creative vision, voice, and visual system for the business.
- Direct its expression across web, social, product marketing, video, events, sales materials, and investor communications in partnership with marketing, product marketing and external agencies.
- Evolve the brand as M0 grows from category creator to category leader.
- Build and lead a creative function.
- Establish the rituals, briefs, and review standards part of a creative function to consistently produce work at the highest level of craft and clarity.
- Oversee the execution of creative initiatives by managing the existing design team and the use of external creative studios or agencies when necessary.
Requirements:
- 8+ years of progressive experience in creative leadership roles, with experience leading and managing creative teams (Creative Director, Head of Brand, or equivalent).
- A portfolio of category-defining brand and narrative work, ideally including in-house work at a high-growth technology, fintech, crypto, or financial services company, and/or senior leadership at a top-tier brand or advertising agency.
- Bonus points for a copywriting background.
- Proven ability to communicate complex technical concepts to multiple sophisticated audiences.
- Ideally some demonstrable fluency in fintech, payments, blockchain, stablecoins, or other regulated financial categories.
- Hands-on mastery across the full creative stack: brand identity, art direction, copywriting, design systems, motion, web, and integrated campaigns; comfort directing external partners (agencies, photographers, illustrators, production studios) when needed.
- Track record of partnering with executive leadership and cross-functional stakeholders (marketing, product, sales, legal/compliance) to ship work that is both on-brand and on-message within regulated frameworks.
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