Field Marketing Manager

What You’ll Do
1. Drive Trial & Velocity (Retail + IRL)

Own in-store marketing execution across key retail partners (Whole Foods, Kroger, Target, etc.)

Plan and execute demo strategy, retail events, and local programs

Work with sales team to identify priority doors and focus resources to drive velocity (UPSPW)

Partner with the sales team to support key launches, expansions, and key moments within the retailer's walls.

2. Activate the Community

Build and manage relationships with high-value local communities, including:

Develop grassroots programs that embed Brami into recurring behaviors (not one-off events)

Host and execute local experiences that reach our core audience and drive them to purchase at retail: sampling, dinners, classes, pop-ups

3. Build Local Influence

Identify and cultivate city-specific influencers and tastemakers:

Chefs, trainers, creators, and connectors

Drive authentic partnerships (not transactional posts)

Seed product, host experiences, and generate organic advocacy

4. Create Moments that Matter

Plan and execute experiential marketing moments:

“Find Brami” surprise sampling

Wellness and fitness activations

Farmers markets and seasonal events

Cultural and food-driven experiences

Focus on memorable, shareable experiences, not just presence

Support HQ (production, planning, staffing, local tastemakers) marquee events that exist in your market

Capture and generate local content (social-first, scrappy, real)

Identify what resonates in your market and feed insights back to HQ

Act as the eyes and ears of the brand in your city

6. Manage & Scale a Local Team

Recruit, train, and manage Brand Ambassadors

Build a high-performing local field team

Ensure quality, consistency, and energy across all activations

Who You Are
You are not a traditional marketer. You are a connector, operator, and culture builder.

You might come from:

Field marketing / experiential marketing

Community or grassroots marketing

Early-stage brand building

Hospitality, fitness, or food ecosystems

You are:

Deeply connected in your city—you know where culture happens

A natural relationship builder (“you know everyone” energy)

Both strategic and scrappy—you can plan and execute

Highly organized and self-directed

Comfortable owning outcomes, not just activities

Energized by being in the field, not behind a desk

You should have:

The ability to lift and move items such as cases of pasta, tents, and tables, and be on your feet for long periods of time.

Reliable transportation and a clean driving record

What You Understand

That velocity matters more than vanity metrics

That great brands are built through real-world experiences + community

That influence is earned through credibility, not just paid reach

Bonus Points If You Have

Experience in CPG field marketing (especially high-growth brands)

Strong relationships in local food, fitness, or parenting communities

Experience managing part-time teams or ambassadors

Comfort working cross-functionally with sales and marketing

Why You’ll Love This Role

Full ownership of a city—real impact, not execution-only

Ability to build something from the ground up

Competitive salary + performance bonus

Equity upside

Free Brami products

Direct exposure to building a high-growth brand

A role that is dynamic, social, and constantly evolving

Final Note
This role is for someone who wants to build a brand in the real world. If you understand that movements are created person-by-person, table-by-table, and city-by-city—we should talk.

Salary Range
$75,000 - $95,000

Final compensation will be determined based on experience, skills, and qualifications. This role may also be eligible for bonus, equity, and benefits.

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