Social Media Manager

About AM GroupAM Group is a women-owned communications agency based in Northwest Arkansas with a reputation for strategic storytelling that drives visibility, credibility, and community engagement. We work with brands building Arkansas' future — across real estate, hospitality, arts, sports, higher education, and community organizations.We don't wing it. We don't take on work we can't do well. And we are looking for people who feel the same way.The RoleWe are looking for a Social Media Manager to join our social media department and take ownership of day-to-day content, strategy, and community management across a portfolio of client accounts. This role is part creator, part strategist, part project manager — and fully accountable for the quality of what goes out the door.You will work alongside our PR and account teams to make sure social media tells the right story for each client, on the right platform, at the right time. You know Instagram and TikTok inside out. You know what performs on LinkedIn and why Facebook still matters for certain audiences. And you stay current on what's changing, not because someone asked you to, but because you find it interesting.What You'll DoContent CreationShoot and edit photo and video content for client accounts across Instagram, TikTok, Facebook, and LinkedInEdit short-form video with a real eye for pacing, sound, and storytelling, not just trimming clipsWrite captions that sound like each client, not like a templateBuild shot lists and creative briefs for planned shootsDesign graphics and assets in Canva that stop the scrollStay on top of platform trends — formats, sounds, features — and actually use themPlatform & Account ManagementOwn the social media strategy for your assigned accounts with support from Account DirectorsBuild and manage monthly content calendars across Instagram, TikTok, Facebook, and LinkedIn — themes, formats, cadence, and campaign momentsSchedule and publish content using MetricoolKeep clients informed and confident — responsive communication, no surprisesWork with the PR team to make sure social and earned media are telling the same storyFlag when something isn't working and come with a plan, not just a problemInfluencer & Partnership ManagementManage AM Group's micro and local influencer programs across client accounts — from identification and outreach to contract coordination and campaign executionBuild and maintain an active influencer roster for relevant client categoriesBrief influencers clearly, track deliverables, and report on campaign performanceIdentify organic partnership opportunities between clients and local creators or community figuresCommunity ManagementMonitor and engage with audiences across all managed platforms — comments, DMs, mentions, tags, and reviewsRespond in each client's voice, not a generic oneSurface user-generated content opportunities and put them to useManage online review monitoring where it's in scopeAnalytics & ReportingTrack performance across Instagram, TikTok, Facebook, and LinkedIn using Metricool and native platform toolsReport on engagement, reach, follower growth, video views, saves — and what they actually meanDeliver monthly reports that include real takeaways and a clear recommendation for what's nextUse the data to make better content decisions, not just to fill a reportTeam & Client CollaborationWork with Account Coordinators and interns — give clear direction and help them get betterShare what you're learning about platforms and trends with the broader teamShow up to client meetings prepared and confident — this is a client-facing roleWhat We're Looking ForExperience3–5 years managing social media in an agency or multi-client environmentDeep, working knowledge of Instagram, TikTok, Facebook, and LinkedIn — how each platform works, who uses it, and what performsHands-on content creation experience — you can shoot, direct, and edit, not just plan and scheduleExperience managing influencer programs — outreach, briefs, tracking, and reportingStrong copywriting with the ability to hold different brand voices across different clientsProficient in Metricool or a comparable scheduling and analytics platformComfortable in Canva; Adobe Suite experience is a strong plusOrganized enough to run multiple accounts without things slippingComfortable presenting your work and defending your thinking in a client meetingWho You AreYou are curious about this work — you follow accounts you love, you notice what's working, you think about whyYou take ownership of your accounts from start to finishYou care about Northwest Arkansas and the brands building something hereYou are a good teammate — generous with your knowledge, easy to work with, low on egoYou want to grow and you're willing to put in the work to do itWhat AM Group OffersWork that is genuinely connected to the community you live inA small, founder-led team where your contributions are visible and valuedStrategy-first culture — we think before we act, and we do the work well$50,000 – $60,000 base, with bonus opportunities 401k with 3.5% matchHealth insurance — employer contribution toward premiumUnlimited PTORobust paid holiday calendarHow to ApplySend your resume and a portfolio of social content you personally created — ideally for hospitality, lifestyle, community, or real estate brands. Show us Instagram, TikTok, and anything else you're proud of.Applications without a portfolio will not be considered. Send everything to hello@amgrouppr.com