DIGITAL STRATEGIST / SUPPORT LEAD

Position Title
Digital Strategist Support Lead

Position Summary
Reporting to the senior associate director of web and digital strategy, the digital strategist support lead provides leadership, consultation, advice, and project management to academic and administrative units across campus. Each digital strategist has a portfolio of institutional clients to manage and collaborate with to ensure adherence to CMU brand alignment and the development of robust, engaging content. This position will help create a cohesive user experience and provide support to campus content publishers.

Required Qualifications

Bachelor’s degree in digital media, marketing, communications, journalism, design, or a related field.

One year of relevant experience.

Demonstrated experience working cross‑functionally within a team.

Demonstrated experience working with an enterprise‑class content management system or digital experience platform.

Demonstrated experience leading internal and external client presentations.

Demonstrated understanding of digital strategy, design, production, and project management, as well as digital marketing and accessibility.

Ability to translate complex and varied inputs including data, user research, strategic direction, and broad industry research into compelling stories and actionable web content to identify feasible options and evaluate strategic trade‑offs.

Ability to meet deadlines and work on multiple initiatives and projects simultaneously.

Excellent organizational and prioritization skills, with some project management experience.

Proven ability to operate with a strategic mindset, outstanding program management skills, and the ability to track multiple project deliverables and thrive in a complex, dynamic environment.

Ability to demonstrate a strong customer service focus, including interpersonal skills, courtesy, professionalism, and a cooperative attitude.

Strong critical thinking, analytical, and creative talent skills and the ability to develop a concept, idea, or content into a strong visual presentation that maximizes marketing effectiveness.

Ability to effectively present conceptual solutions to key stakeholders and team members.

Excellent written and verbal communication skills, including strong editing, grammar, and proofreading skills.

Ability to work independently, as well as on a team.

Preferred Qualifications

Three years of relevant work experience.

Duties & Responsibilities

Serve as the primary point of contact for campus collaborators, providing day‑to‑day support, guidance, and issue resolution.

Provide consultation and real‑time support on web best practices, including accessibility, SEO, content structure, and writing for the web.

Review content prior to publication to ensure adherence to CMU brand standards, accessibility requirements, and UX best practices.

Support and enforce web governance standards.

Lead onboarding and training for new and existing collaborators.

Develop and maintain training materials, documentation, and resources to support campus‑wide content contributors.

Monitor and support proper use of workflows, ensuring content is reviewed, approved, and published according to established processes.

Partner with other digital strategists to escalate complex strategy, information architecture, or technical issues as needed.

Conduct regular audits of collaborator‑created content and provide actionable feedback.

Communicate platform updates, governance changes, and best practices through established channels (e.g., trainings, documentation, internal communications).

Support content cleanup initiatives, including draft management, outdated content removal, and accessibility efforts.

Assist with monitoring site health through routine checks (e.g., broken links, formatting issues) and coordinate corrections with collaborators.

Provide basic interpretation of analytics to collaborators to inform content improvements and reinforce best practices.

Build strong relationships with campus partners to promote consistency, accountability, and continuous improvement in web content.

Perform other duties as assigned.

Compensation and Benefits

Pay Range: $52,000 - $62,000 per year

Position Status: Regular

Employment Status: Full‑Time (12 month)

FTE: 1.00

Weekly Work Schedule: Mon‑Fri, 8:00 a.m. – 5:00 p.m. (weekends and evenings as needed)

Location: Mount Pleasant, MI

Employment Details

Division: President

Department: University Marketing & Communications

Employee Group: Professional & Administrative – Salary

Application Process
Applicants must submit an online application. Cover letters may be addressed to the Hiring Committee. Letters of recommendation and writing samples are encouraged but not required. The position will remain open until filled. For best consideration, please submit application materials on or before Tuesday, May 19, 2026.

Equal Employment Opportunity
Central Michigan University is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

Contact Information
Human Resources: (989) 774‑2010
Faculty Personnel Services: (989) 774‑3368

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