Media Planner (Social Activation)

Media Planner, Paid Social

Company description Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview

The Media Planner, Paid Social serves as the day-to-day steward of paid social activation for an assigned brand, managing campaign execution, budget tracking, and overall workflow across platforms. This role requires a strong understanding of the client's business, applying platform expertise and performance insights to deliver against campaign objectives. The Planner partners closely with the Supervisor in developing and executing paid social strategies and is responsible for managing campaign details, overseeing Associates, and ensuring seamless delivery across all activation efforts.
Responsibilities

Support the Supervisor in developing paid social activation plans and campaign recommendations
Manage end-to-end execution across key social platforms (e.g., Meta, TikTok, Reddit, Snapchat)
Maintain accurate budget tracking, pacing, and billing alignment; provide regular updates to internal teams and clients
Monitor campaign performance and identify optimization opportunities to improve results
Demonstrate strong understanding of paid social fundamentals, including audience targeting, platform buying models, and performance metrics (CTR, CPA, ROAS)
Utilize platform tools and reporting systems to manage campaigns and extract insights
Partner with analytics and strategy teams to ensure campaigns align with broader media and business objectives
Ensure accuracy in campaign setup, trafficking, and QA across all platforms
Build collaborative relationships with internal activation teams and partner agencies to ensure smooth execution
Contribute to performance recaps, insights, and testing recommendations
Demonstrate agility and problem-solving skills in a fast-paced, campaign-driven environment
Assist in developing POVs and recommendations on new social products, features, and opportunities
Support Associates by helping prioritize tasks and ensure timely delivery of campaign requirements
Qualifications

Bachelor's degree (BA/BS)
1–2 years of hands-on paid social activation or digital media experience
Experience working within social platforms (Meta Ads Manager strongly preferred; exposure to TikTok, Reddit, and Snapchat, etc.)
Strong proficiency in Excel and campaign reporting
Familiarity with media and/or social analytics tools
Solid understanding of paid social metrics, targeting strategies, and optimization approaches
Strong communication and collaboration skills
Detail-oriented with excellent time management and organizational abilities
Team player with a proactive, solution-oriented mindset
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $60,800 - $93,600. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be (7/1/2026).