Base Location: Northern California | Field Based | Travel throughout California as occasionally required (10%)
Reports to: Sr. Trade Marketing Manager
FLSA Status: Non-Exempt/hourly
Employment Status: Full-time Regular
Job Level: Associate
Pay Range: $20.00/hour - $22.00/hour
Who We Are
We are Claybourne, one of the largest and fastest growing cannabis brands in California. Our team is known for being highly dedicated to our retail partners and consumers while going above and beyond with flower quality, flower consistency and innovative new product development. We are seeking a Field Marketing Representative based in Northern California to join our dynamic team.
Website: https://www.claybourneco.com/
Role Overview
The Field Marketing Representative is responsible for executing brand strategy at the retail level, with a strong emphasis on merchandising, in-store visibility, and customer engagement. This role combines brand ambassador responsibilities with hands-on retail execution to ensure products are presented effectively and consistently across accounts.
This individual will act as the face of the brand in-market-driving awareness, strengthening retail partnerships, and supporting sell-through through best-in-class merchandising and education.
Key Responsibilities
Merchandising & Retail Execution
- Execute and maintain in-store merchandising standards, including displays, shelving, planograms, and point-of-sale materials to maximize brand visibility.
- Conduct regular store visits and audits to ensure brand standards, and product placement.
- Identify opportunities to improve shelf positioning, expand facings, and secure secondary placements (digital, end caps, feature displays, etc.).
- Install, maintain, and restock branded assets and promotional materials.
- Track and report on merchandising conditions, competitive presence, and retail insights.
- Ensure compliance with retailer guidelines and applicable industry regulations.
Brand Representation & Retail Engagement
- Build strong relationships with retail staff, store managers, and key in-store contacts.
- Educate retail teams on product features, benefits, and sales techniques.
- Enthusiastically represent the brand with professionalism, energy, and consistency in all interactions.
- Support new product launches and promotional rollouts at the store level.
Events & Activations
- Execute in-store demos, activations, and promotional events.
- Represent the brand at both cannabis and non-cannabis events, trade shows, retail and community activations.
- Ensure all activations align with brand standards and industry regulations
Field Intelligence & Reporting
- Provide insights on competitive activity, pricing, promotions, and retail trends.
- Maintain accurate and on-time reporting on store visits, merchandising updates, and activation results.
- Track KPIs such as distribution, display compliance, and execution quality.
Cross-Functional Collaboration
- Partner with Sales to support account growth through brand presence and promotional execution in-store.
- Help support Marketing on campaign rollouts, product highlights, and feedback from the field.
Required
- 2+ years of experience in field marketing, brand ambassador work, merchandising, or retail execution.
- Strong understanding of retail environments and merchandising fundamentals.
- Excellent communication and relationship-building skills.
- Highly organized, self-motivated, and able to manage a large territory independently.
- Willingness to travel frequently across Northern California and occasionally statewide.
- As driving is an essential function of the job, must be able to travel between work locations as required and have reliable transportation.
- Employment is contingent upon successful completion of a background check, conducted in accordance with applicable law.
Preferred
- Experience working with multi-location retail accounts.
- Background in executing retail promotions, displays, or visual merchandising.
Skills & Competencies
- Strong eye for visual presentation and merchandising detail
- Relationship-driven with a customer-first mindset
- Proactive and solutions-oriented
- Excellent time and territory management
- Comfortable working in a fast-paced, evolving environment
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this job description are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Salary
$20 - $22 USD per hourrecblid 0u355bjt35gccyp0ohb1o9hjaa9exz