LinkedIn Social Media Specialist

The LinkedIn Social Media Specialist’s primary focus is to create engaging, on-brand posts for companies and thought leaders that grow their presence, build relationships, and drive measurable engagement on LinkedIn.

Strong writing and visual design skills are a must. This role works directly with clients to understand their business, voice, and audience. They craft compelling social copy that resonates with B2B decision-makers, backed by visually appealing graphics that stand out in the feed.

This role manages content calendars, produces posts, monitors engagement, and analyzes performance data to make improvements. The end result: delivering content that strengthens brand credibility, sparks conversations, and fuels business growth.

As a key contributor on the social team, the LinkedIn Social Media Specialist will own multiple client accounts, contribute to best practices, refine processes, and actively participate in team meetings and client strategy sessions.

Key Measures for Success

Creates LinkedIn posts with strategic copy and eye-catching visuals that align with client goals.

Consistently increases engagement rates, impressions, and follower growth.

Uses analytics to optimize content for maximum reach and engagement.

Earns high Client NPS ratings through proactive communication and delivering value.

Delivers posts and campaigns efficiently using best practices and templates.

Facilitates client strategy meetings to align on goals, voice, and content direction.

Duties/Responsibilities
Content Creation

Write concise, compelling LinkedIn posts tailored to each client’s brand and audience.

Design branded graphics in Canva that follow LinkedIn visual best practices.

Ensure all content is clear, engaging, and optimized for the platform.

Apply revisions and edits promptly with minimal oversight.

Client Relations

Facilitate client meetings to gather insights, align on strategy, and confirm priorities.

Respond to client questions and provide proactive recommendations.

Research client materials, past performance, competitors, and industry trends.

Identify key themes, pain points, and value propositions for content planning.

Recommend posting cadence and engagement tactics based on platform updates and analytics.

Content Management & Reporting

Manage client LinkedIn accounts day-to-day, ensuring consistent posting and engagement.

Monitor performance, track KPIs, and identify optimization opportunities.

Compile and present monthly reports with data-driven recommendations.

Required Knowledge/Skills/Abilities

Strong written , verbal, presentation , and interpersonal communication abilities. Comfortable leading meetings.

Professionalism in dealing with other team members, clients, speakers, prospects, and organizations.

Must be both strategic and have an ability to pay Attention to Detail

Demonstrates proficiency and true interest in Creative Writing

Illustrates Visual Design Capabilities and has an eye for aesthetics

Must have a strong grasp of Marketing Fundamentals to include social media and Branding

Technical Skills:

LinkedIn content creation

Copywriting for social media

Google WorkspaceScheduling tools (e.g., Hootsuite, Buffer)

Analytics tools and native LinkedIn analytics

Compensation

$60,000 to $70,000 a year (Commensurate with experience)

Personal Time Off (PTO) after 45 day training period

Workstation Stipend for home office items

Background and Experience

3-5 years of relevant work experience

Bachelor degree in Marketing, Advertising, or Media (ie Creative Writing)

Proven track record of growing engagement and reach on LinkedIn

Agency experience: Preferred

Expected Hours
40 per week (part time positions available as well)

Location
Remote – US or Canada

Seniority Level
Mid-Senior level

Employment Type
Contract

Job Function
Marketing and Sales

Industries
Advertising Services

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