Marketing Manager

About MBK Senior Living
We are committed to putting people first – our residents and team members. Exceeding expectations and enriching lives drives our day‑to‑day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to “good, quality work.” It is more than a mantra; it is part of our company‑wide commitment to building trust, setting high standards, and developing potential in ourselves and others.

Why Join Us

Impacting lives and building lasting relationships

Executing exceptional signature programs in dining, fitness, wellness, and care

Supporting a community team that encourages personal and professional growth

A fun‑filled, energetic environment centered in hospitality and high‑quality service

Competitive salaries

Professional development, training, and personal coaching through our Mentor, Buddy, and Executive Director in Training Programs

Education loan assistance & scholarships

Financial and legal services

Team Member discounts

Health and Wellness resources

Rich benefits package including Medical, Dental, Vision and 401k matching up to 4%

Childcare and eldercare assistance

Flexible spending accounts

Job Description
MBK Real Estate is adding a Corporate Marketing Manager to support our Senior Living team. The position will be hybrid (3 days in office, 2 days remote) in our Irvine, CA headquarters.

Job Summary
The Marketing Manager plays a critical role in driving occupancy and revenue growth across a portfolio of senior living communities. This role works in close partnership with Sales, Operations, and executive leadership to develop and execute strategic, data‑driven marketing initiatives designed to generate qualified leads, elevate brand positioning, and improve conversion performance. The role leads the planning, execution, and optimization of integrated marketing campaigns across digital, print, email, and events, overseeing agency partners, evaluating performance data, and continuously refining strategy to maximize results.

Duties & Responsibilities

Strategic Planning & Business Partnership

Partner with Regional Directors of Sales and community teams to develop marketing strategies that support occupancy and revenue goals.

Align marketing initiatives with broader company objectives and community‑specific needs.

Identify opportunities to improve lead generation, conversion, and overall marketing effectiveness.

Campaign Management & Execution

Plan and execute integrated marketing campaigns across digital, social, email, print, and events.

Collaborate with internal teams and external partners to bring campaigns to life.

Manage timelines, deliverables, and campaign performance across multiple communities.

Ensure all campaigns reinforce brand positioning and contribute to long‑term brand awareness.

Digital Marketing & Agency Management

Serve as primary liaison with digital marketing agencies and partners.

Oversee website content, updates, and overall online presence.

Ensure alignment between campaign strategy, landing pages, and ad performance.

CRM, Email & Lead Management

Partner with Sales to develop and deploy targeted email campaigns.

Manage audience segmentation and list pulls within CRM systems (Welcome Home, HubSpot).

Support lead flow optimization and data integrity across systems.

Analytics & Performance Optimization

Track and analyze campaign performance (KPIs, conversion rates, ROI).

Develop and present regular reports and insights to leadership.

Use data to inform strategy, optimize campaigns, and improve results.

Brand & Content Management

Drive brand consistency and integrity across all marketing channels, ensuring alignment with MBK’s voice, positioning, and visual identity.

Support initiatives that increase brand awareness and recognition across key markets and audiences.

Translate brand strategy into compelling, locally relevant marketing that resonates with prospects and their families.

Partner with internal teams to ensure all materials reflect a cohesive, high‑quality brand experience.

Education and Licenses/Certifications Requirements

High school diploma or equivalent (GED) required.

Bachelor’s degree in Marketing, Communications, or related field, or the equivalent combination of work experience preferred.

Experience Requirements (in Years)

5+ years of experience in marketing, with demonstrated success managing integrated marketing campaigns, digital marketing initiatives, and cross‑functional partnerships.

Experience in multi‑location, healthcare, senior living, real estate, or services‑based industries preferred.

Required Competencies

Strong knowledge and understanding of marketing principles, strategies, channels, and platforms.

Strong understanding of brand positioning and the ability to apply brand strategy consistently across diverse channels and audiences.

Proven experience with data reporting, analysis tools, and CRMs (Google Analytics).

Proficient in PC use with solid skills in Microsoft Office Suite, Adobe Creative Suite; Welcome Home Software, HubSpot, and WordPress experience is a plus.

Valid state‑issued driver’s license and reliable transportation.

Excellent communication skills, written and verbal, including the ability to present in public and to small groups.

Ability to deal tactfully and professionally with personnel, residents, family members, and guests.

Must demonstrate the ability to work independently, exercise sound judgment, and make effective decisions in all circumstances, including stressful situations.

Highly organized with strong project management, planning, multitasking, creativity, and analytical skills; able to present a positive and professional image.

Physical Demands & Work Environment

Must be mobile and perform walking, bending, kneeling, squatting, pulling, reaching overhead, and repetitive motion.

Ability to travel up to 5% of the year to communities.

Ability to move intermittently throughout the workday and between departments.

Ability to lift and carry up to 30 pounds and push up to 20 pounds, as necessary.

Ability to sit and work at a computer for prolonged periods.

Reasonable accommodations will be provided in accordance with applicable federal, state, and local laws.

Salary
$90,000‑$100,000

Equal Opportunity
MBK is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or other protected reason. Our company is committed to providing access, equal opportunity and reasonable accommodation for qualifying individuals in employment, its services, programs, and activities. To request reasonable accommodation, contact talentacquisition@mbk.com.
Regulatory Disclosures for Senior Living Communities with Medicaid Residents
An “Excluded Party” is a person that the federal or state government found not eligible to provide care and services in a facility that receives Medicare or Medicaid funding. If employed at one of our senior living communities that receives Medicare or Medicaid funding, team members must not be considered an “Excluded Party.” If you learn you are an Excluded Party, you must present your notice letter to your supervisor immediately.

Other Regulatory Requirements
Team members must continually comply with laws and regulations that impact the company, including state licensing, HIPAA, Resident Rights, and any other federal or state laws relating to professional licenses.

HIPAA Disclosure
All team members, prior to commencing employment and once employed, must not be considered an “Excluded Party.” The team must remain in compliance with laws and regulations affecting the company, including Resident Rights, HIPAA, state licensing, and relevant professional license laws.

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