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Senior Copywriter

TripleDart, New York, NY, USA

Job type: Full Time


We are on the lookout for a remote Senior Copywriter!

This is a great opportunity to work in the front-end of how AI is shaping marketing. You'll own quality systems that contribute towards client trust, retention, and how effectively the entire content engine scales.

Do apply or pass it on to your network.

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TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.We’re not a traditional agency:

We focus on pipeline, SQLs, and revenue — not vanity metrics

We build full-funnel paid media engines , not isolated campaigns

We operate as an AI-first team , where automation, predictive optimization, and AI-driven creative testing are part of everyday work

We’re building for where paid media is going — not where it’s been.

Role Overview (Summary)
This role sits at the center of TripleDart’s AI-driven content engine. As a Senior Copywriter, you’re not just writing — you’re owning the quality system that ensures everything the AI produces is sharp, accurate, and on-brand. Your work directly impacts client trust, retention, and how effectively the entire workflow scales.

Own final QC for all client-facing copy (ads, landing pages, email, sales assets)

Ensure zero copy-related escalations and eliminate churn risk

Improve AI output by refining ICP context, brand voice, and prompts

Act as copy POC on client calls — lead discussions and translate feedback

Contribute to TripleDart’s own marketing and positioning

Operate as a senior IC with full ownership of the copy quality system

Key Responsibilities
A. Quality Control

Final QC on all client-facing copy before it ships (ads, LPs, emails, decks, social)

Apply 6-point QC: weak claims, tone, factual accuracy, terminology, redundancy, FUD

Flag issues with one-line fixes (no full rewrites)

Zero tolerance for hallucinated stats — if it’s not in the brief, cut it

Treat QC as a retention safeguard , not just editing

Maintain 24-hour SLA (faster for urgent work)

Keep a QC log by client + issue type to spot patterns

B. Brand Voice Ownership

Act as copy POC for assigned accounts

Join client calls as the copy authority

Build & maintain brand voice docs (tone, vocab, do/don’t examples)

Turn vague feedback into clear, actionable fixes

Defend strong copy when right; adapt when client insight is better

Flag risks early — no surprise escalations

C. Improving AI Workflow

Build client-specific context (ICP, voice, banned words, claims, competitors)

Convert QC issues into prompt improvements

Continuously refine prompts (briefs, angles, ICP, QC)

Track first-draft acceptance rate per client

Identify where AI underperforms → route to human-led work

Stay ahead on tools (what’s useful vs noise)

D. Internal Growth Contribution

Work on TripleDart’s own marketing (LPs, email, social, sales assets)

Deliver 1 meaningful growth asset/month

Help shape positioning and messaging

Study competitors and bring insights back to team

Treat TDD as a top-priority client

E. Documentation & Standards

Maintain house copy guide (voice, banned words, claims, tone)

Document QC decisions for repeat use

Build a tagged library of strong examples

Ensure systems run smoothly without dependency on you

What Your Day-to-Day Looks Like

Review copy with a numbers-over-adjectives lens — back every claim with proof or rewrite using mechanism

Flag weak briefs or misfiring AI output before drafting begins

Run QC async with clear, actionable feedback the team can implement immediately

Take full ownership of anything you sign off — you’re the final accountability layer

Spot gaps and push for better — improve prompts, challenge weak tone, raise the bar

Communicate early and directly when something’s off or delayed — no last-minute surprises

What Success Looks Like

Act as the final quality gate — nothing ships without your sign-off

Build a track record of zero copy-related escalations and strong client trust

Catch deep brand-voice issues and turn them into system-level improvements

Own brand voice across accounts and become the go-to authority in client conversations

Continuously improve the AI workflow — better first drafts through sharper context and prompts

Drive retention by ensuring no copy erodes client trust

Define standards, contribute to growth, and leave the system more scalable and consistent

Why Join TripleDart

Work on high-impact copy for fast-growing global SaaS companies — where quality directly affects retention

Operate at the center of an AI-first marketing engine , shaping how automation scales without losing quality

Own a role where QC isn’t editing — it’s a core business lever tied to client trust and churn

Get real ownership early — you’re the final gate before anything goes live

Build systems, not just outputs — your inputs improve the workflow across every account over time

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