Associate Director, Paid Media (Remote US)

Takeoff is a growth agency that helps B2B SaaS companies scale through web design, development, SEO, and paid media. We work with companies ranging from growth-stage startups to established SaaS businesses, and we're building paid media into a core service line — not bolting it on as an afterthought.

The Role
We're hiring an Associate Director of Paid Media to own and grow our paid media practice. You'll manage Paid Search and Paid Social for B2B SaaS clients, sit across from CMOs and marketing directors as their trusted strategist, and build the systems (SOPs, reporting, playbooks) that let this practice scale.

This isn't a behind-the-scenes optimizer role. You'll be the face of paid media at Takeoff — presenting strategy, fielding tough questions, and proactively surfacing opportunities. Every great campaign lives or dies at the moment of approval — we need someone who can get a CMO to say yes, not just build the deck.

You'll also have real ownership: you're building a practice, not inheriting someone else's. As the practice grows and we add accounts and headcount, this role grows with it — from hands‑on IC to leading a paid media team. You're employee #1 of this service line, and the path to managing a pod and owning the P&L is there for someone who performs.

This is a full‑time (40 hrs/week) remote role open to candidates based in Canada or the US.

What You’ll Do

Manage paid search campaigns end-to-end for B2B SaaS clients — primarily Google Ads, with Bing where relevant — from keyword strategy and bid management through offline conversion tracking and value-based bidding

Run paid social campaigns across the right channels for each client — LinkedIn is the anchor for B2B, but you're comfortable evaluating Meta, Reddit, and other platforms based on audience fit and client goals

Own client relationships: run discovery calls, present strategy and performance, handle escalations

Connect paid media performance to what actually matters — pipeline and revenue, not just clicks and impressions

Integrate CRM data (HubSpot, Salesforce) with ad platforms so campaigns optimize toward real business outcomes

Build reporting that marketing leaders want to read — insight-driven, tied to business goals, not vanity‑metric PDFs

Create SOPs, playbooks, and templates that systematize the paid media practice for scale

Actively evaluate and adopt AI-powered tools for campaign management, creative generation, audience targeting, and reporting — we want someone who's always testing new tools and integrating the ones that work

Required Experience

3+ years managing paid search and paid social for B2B SaaS companies — you understand long sales cycles, multi-touch attribution, and pipeline-based optimization

Offline conversion tracking — you've connected CRM data to Google Ads to optimize toward pipeline and revenue

Client-facing — you've presented strategy and performance to Director/VP/CMO-level stakeholders and can hold the room

Independent — you can manage accounts end-to-end without daily oversight, prioritize your own work, and proactively flag issues

Analytical — you build dashboards and reports that connect ad spend to business outcomes

Strong communicator — clear, concise, and proactive in both written and verbal communication

AI-forward — you're already using AI tools in your paid media workflow and regularly testing new ones. You can name specific tools you've adopted or rejected and explain why.

Nice-to-Have

Paid social experience beyond LinkedIn (Meta, Reddit, TikTok)

Has built SOPs or playbooks for paid media processes

Has managed or mentored junior team members

Compensation
Competitive salary ($70–100K USD depending on experience and location) plus a $20k performance bonus tied to paid media practice growth. This is a ground-floor opportunity to build and own a practice within a growing agency — with a clear path from hands‑on IC to team lead as the practice scales.

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