Brand Content Manager

Position Overview
The Brand Content Manager will be responsible for planning, creating, editing, and publishing engaging multimedia content that strengthens the Performacentric brand and generates inbound interest from prospective customers. This individual will produce SEO-optimized blog content, white papers, executive briefs, datasheets, videos, social media content, and other branded assets that support marketing campaigns, sales enablement, and thought leadership initiatives.

The ideal candidate combines strong storytelling abilities with modern AI-powered content production workflows and is comfortable working in a fast-paced startup environment.

Key Responsibilities
Content Creation & Brand Storytelling

Create compelling long-form and short-form content aligned with Performacentric's brand voice and target audience

Write SEO-optimized blog articles focused on AI, automation, operational efficiency, and business transformation

Develop white papers, executive guides, workshop collateral, and downloadable lead magnets

Design professional datasheets, presentations, infographics, and branded marketing materials

Create and edit video content for social media, website campaigns, product demonstrations, and promotional initiatives

Collaborate with leadership to transform technical concepts into business-friendly messaging

Video Production & AI Content Workflows

Produce AI-enhanced video content using platforms such as HeyGen and related AI video generation tools

Edit video footage, add motion graphics, captions, transitions, and branding elements

Develop scripts, storyboards, and narration for promotional and educational videos

Repurpose long-form content into short-form clips, social posts, and campaign assets

SEO & Digital Marketing Support

Conduct keyword research and optimize content for search engine visibility

Support website growth initiatives through ongoing content publishing

Help improve organic traffic, inbound lead generation, and brand awareness

Monitor content performance metrics and recommend optimization opportunities

Brand & Creative Design

Maintain consistency across all branded assets and marketing materials

Ensure visual and messaging alignment across campaigns, presentations, and digital channels

Assist in evolving Performacentric's visual identity and content standards

Required Qualifications

3+ years of experience in content marketing, digital marketing, brand management, or multimedia content creation

Strong writing, editing, and storytelling skills

Experience creating SEO-optimized content

Proficiency with Adobe Creative Suite, including:

Adobe Photoshop

Adobe Premiere Pro

Adobe InDesign

Experience producing and editing professional video content

Strong understanding of social media and digital marketing best practices

Ability to manage multiple projects and deadlines simultaneously

Excellent organizational and communication skills

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