Product Marketing Manager

We’re hiring a Product Marketing Manager at Really Great Reading

We’re looking for someone who can lead go to market strategy, shape compelling product narratives, and help drive measurable growth across our literacy portfolio.

This role partners across Product, Sales, Customer Success, and Marketing to turn strategy into execution and positioning into market momentum.

If you love storytelling, launches, messaging, and building products people actually understand and adopt, we’d love to connect.

Remote role. EdTech experience strongly preferred.

Reporting to: Director of Product Marketing Strategy
Location: Remote

Product Marketing That Powers Go-To-Market Execution
At Really Great Reading, we ensure every product we bring to market resonates and delivers measurable impact for our partner districts.

In a landscape where districts are making high-stakes literacy decisions, the difference between being considered and being adopted comes down to one thing: how clearly and powerfully we tell our story.

The Product Marketing Manager is the architect of that story.

This role transforms product capabilities into market momentum—driving adoption, enabling revenue, and ensuring every product shows up with clarity, confidence, and impact.

What You’ll Own
You will lead the end-to-end product marketing ecosystem—from positioning through launch and optimization—ensuring every product is differentiated, every message resonates, and every go-to-market motion drives results.

Your Impact Will Be Felt Across Four Pillars

Go-To-Market Strategy & Growth

Lead product launch planning and execution

Develop GTM strategies that drive adoption, pipeline, and revenue

Align product marketing efforts with company growth priorities

Positioning & Narrative Power

Define differentiated positioning rooted in customer needs and market dynamics

Craft compelling messaging and value propositions

Translate product features into clear, outcome-driven storytelling

Sales Enablement & Revenue Support

Build high-impact sales tools and enablement resources

Equip sales teams with messaging and insights to win competitive deals

Partner with Sales to improve effectiveness and close rates

Market Intelligence & Insight

Conduct market research and competitive analysis

Synthesize customer and field feedback into actionable insights

Inform product strategy with data-driven market perspective

What You’ll Do (Day-to-Day Excellence)
Strategy & Planning

Partner cross-functionally to plan and execute go-to-market initiatives

Align product marketing priorities with revenue and company goals

Support portfolio strategy and product prioritization

Execution & Delivery

Own end-to-end product marketing initiatives from ideation through launch

Ensure high-quality, consistent execution across all channels

Manage timelines and cross-functional deliverables

Content & Knowledge Management

Develop and maintain core messaging, positioning, and value propositions

Ensure consistency across marketing and sales materials

Build scalable libraries of reusable product marketing assets

Performance & Analytics

Track product adoption, pipeline contribution, and GTM performance

Analyze trends and identify opportunities for optimization

Deliver insights to improve strategy, messaging, and execution

Cross-Functional Collaboration

Partner with Product, Sales, Customer Success, and Marketing

Serve as the voice of the customer and market internally

Ensure alignment between product strategy and market needs

This role is directly tied to growth and market impact:
Revenue Impact

Product Adoption Rate (%)

Pipeline Contribution ($)

Revenue Influenced by Product Marketing

Win Rate on Supported Opportunities (%)

Go-To-Market Effectiveness

Launch success against timeline and adoption targets

Messaging effectiveness (sales and stakeholder feedback)

Campaign and content performance

Operational Excellence

On-time delivery of GTM initiatives

Sales enablement asset utilization

Speed to market for new products and features

Quality & Competitiveness

Competitive win/loss insights

Market differentiation strength

Customer feedback on messaging clarity

Cross-Functional Effectiveness

Stakeholder satisfaction

Responsiveness and collaboration effectiveness

Alignment to GTM priorities

What You Bring

3–5 years of Product Marketing experience (EdTech strongly preferred)

Proven success leading product launches and go-to-market strategies

Strong storytelling, messaging, and positioning skills

Experience building sales enablement tools that drive results

Ability to translate insights into clear, actionable strategies

Analytical mindset with experience using performance data

Strong project management and cross-functional collaboration skills

Comfort using AI-powered tools to scale impact and efficiency

A working style rooted in ownership, clarity, and results

Education & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field

Strong communication and presentation skills

Ability to translate strategy into execution

Preferred Experience

PreK–12 literacy or education market experience

Experience working with district-level buyers and educators

Familiarity with curriculum or instructional products

MBA or Product Marketing certifications (e.g., Product Marketing Alliance)

Why Really Great Reading
At Really Great Reading, our benefits are intentionally designed to support the whole person — professionally, personally, and financially. We continuously evolve our offerings in response to team member feedback, changing life needs, and our commitment to building a high-performance, people-first culture.

Our benefits currently include:

Competitive 401(k) program with company matching

Comprehensive Medical, Dental, and Vision insurance

Generous Paid Time Off program

Employee Discount Program and partner savings

Ongoing professional development investment

Wellness and work-life balance initiatives

Evolving rewards shaped by team member voice

Physical Requirements
This is a remote role performed in a home or flexible workspace using standard technology tools. Responsibilities include extended computer use, virtual collaboration, and digital communication.

This role requires the ability to:

Work at a computer for extended periods of time

Use a keyboard, mouse, or similar input devices for navigation and data entry

View and interpret information on digital screens

Participate in virtual meetings and collaborative discussions

Really Great Reading is committed to providing reasonable accommodations to qualified individuals with disabilities and to supporting flexible, accessible work environments that enable every team member to do their best work.

Equal Opportunity Employer
Really Great Reading is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Final Note (Because This Role Matters)
This is not a “support the product” role.
This is a define the story, drive the strategy, and fuel the growth role.

If you’re ready to turn positioning into pipeline—and product into market momentum we want to meet you.

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