Paid Media Specialist

Job Title: Paid Media Specialist (Campaign Production Focus)
You’re energized by the behind-the-scenes execution of digital marketing, finding satisfaction in translating strategy into a perfectly built and functioning campaign. You enjoy working in different ad platforms, ensuring every campaign launches flawlessly and is set up for accurate tracking. If you’re looking for an entry-level role where you can master the technical and operational side of multi-channel campaigns, this full-time, remote position is the right fit.

What You’ll Do

Build and Deploy Campaigns: Handle the end-to-end setup and launch of multi-channel paid media campaigns (e.g., search, display, social, native) directly within platforms like Google Ads, Microsoft Ads, and Meta Business Manager.

Ensure Technical Integrity: Focus on the technical execution, including the precise setup and testing of conversion tracking, audience lists, and campaign tagging to ensure data accuracy.

Campaign Optimization Support: Assist with routine campaign optimizations, applying best practices to improve performance metrics like bid adjustments, budget pacing, and minor ad rotations as directed.

Data Organization and Reporting Prep: Support the team by pulling campaign data and organizing it for weekly and monthly reports, assisting with the fundamental data analysis needed to inform recommendations.

We’re Looking For

Experience: 1-2 years of hands‑on experience in building, setting up, and managing campaigns within digital advertising platforms.

Platform Proficiency: Proven ability to work directly within platforms such as Google Ads, Microsoft Ads, Meta Business Manager, DSPs (StackAdapt), and streaming audio (Pandora/Spotify).

Technical Understanding: Solid understanding of conversion tracking implementation and basic web analytics principles (e.g., how to place pixels/tags, common tracking errors).

Team Player: A self-motivated team member who excels at following directions, hitting deadlines, and has a strong desire to master the technical aspects of campaign production.

Requirements

Hands‑on experience building, launching, and managing elements of campaigns across different platforms for search, social, display, native, streaming, video, etc.

Demonstrated experience in setting up and troubleshooting conversion tracking (e.g., Google Tag Manager, platform pixels).Familiarity with pulling and organizing campaign data for reporting.

What We Offer

Competitive compensation

Flexible work schedules and 100% remote-work environment

Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k)

Unlimited PTO and sick time

Customer Centric culture embracing excellence, urgency, diversity, creativity and open communication

Collaborative environment that fosters mutual respect and enhanced results

Cultivation of team talent and abilities

Working Conditions
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, communicate. Specific vision abilities required by this job include close vision.

True North is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. True North Agency is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

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