Marketing Manager

We're seeking a versatile Marketing Manager to own all marketing initiatives for our behavioral health EHR platform. This is a hands-on role where you'll manage our website, create content, drive SEO, and support sales enablement. You'll be our first dedicated marketing hire, responsible for building our marketing foundation while executing daily marketing activities. The ideal candidate understands B2B healthcare marketing, can write compelling content about complex software, and knows how to generate qualified leads for enterprise sales. Perfect for a marketing generalist who wants ownership of an entire marketing function and can balance strategic planning with tactical execution.
Responsibilities:

Maintain and optimize company website for conversion
Write weekly blog posts on behavioral health and EHR topics
Implement SEO strategies to improve organic traffic
Optimize content for AI search and featured snippets
Create sales collateral and presentation materials
Manage email marketing campaigns and newsletters
Develop case studies and customer success stories
Coordinate webinars and virtual events
Manage social media presence (LinkedIn, Twitter)
Create product marketing materials for new features
Track and report marketing metrics and ROI
Support sales team with marketing qualified leads
Manage marketing technology stack
Coordinate with product team on release communications
Develop and manage marketing budget
Plan and execute conference participation
Requirements:

Bachelor’s degree in Marketing or related field
4+ years in B2B marketing, preferably SaaS
Strong content writing and editing skills
Experience with website management (WordPress or similar)
Proven SEO and SEM experience
Understanding of marketing automation tools
Experience with Google Analytics and marketing metrics
Ability to write about technical topics clearly
Self-directed with strong project management skills
Creative and analytical mindset
Will be a plus:

Healthcare technology marketing experience
Knowledge of behavioral health market
Experience marketing to medical practices
Understanding of EHR/practice management software
Demand generation experience
ABM (account-based marketing) experience
Video creation and editing
HubSpot or Salesforce experience
Experience as solo marketer
We offer:

Remote work flexibility
Ownership of entire marketing function
Growth opportunity to build marketing team
PTO and flexible schedule
Marketing tools and software budget
Direct impact on company growth
Collaborative environment with sales and product

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