Senior Media Buyer Job at HireMinds in Edison

The Role

We7re hiring a Senior Google Ads Media Buyer / Senior SEM Manager to lead large-scale customer acquisition campaigns focused on profitable lead generation.
This role is built for a highly analytical, performance-driven Google Ads expert who understands how to scale high-CAC campaigns while maintaining lead quality and acquisition efficiency.
Youll own day-to-day campaign strategy, execution, optimization, testing, and performance analysis across major Google Ads channels including Search, Performance Max, YouTube, Display, and Remarketing.
This is a hands-on role where success is measured by scalable growth, efficient CACs, attribution accuracy, and measurable revenue impact.
What Youll Do

Build, launch, and optimize Google Ads campaigns at scale
Manage campaigns across Search, PMax, YouTube, Display, and Remarketing
Expand keyword coverage and optimize search terms
Improve Quality Score, conversion rates, and overall funnel efficiency
Optimize toward CPL, CAC, ROAS, and lead quality goals
Scale budgets efficiently while maintaining profitability
Test bidding strategies, audiences, landing pages, and creatives
Partner with attribution and CRM teams to improve tracking accuracy
Utilize offline conversion imports, call tracking, and CRM feedback loops
Analyze campaign performance to uncover scaling opportunities
The Profile

Were looking for a highly technical, performance-oriented SEM operator with deep experience in direct-response lead generation.
Required Experience

5+ years managing Google Ads campaigns
Experience managing six-figure monthly media budgets
Strong background in lead generation performance marketing
Deep understanding of:

Google Ads Editor
GA4
Google Tag Manager
call tracking systems
offline conversion imports
bidding strategy optimization

Ideal Candidate Traits

Data-driven and analytical
Comfortable operating in fast-scaling environments
Obsessed with lead quality and acquisition efficiency
Strong testing and optimization mindset
Hands-on operator, not just strategist
Understands complex attribution and sales funnels
Strong Plus Experience

Insurance
Legal
Solar
Automotive
Medicare
Financial lead generation

#J-18808-Ljbffr