SEO & AI Visibility Specialist Job at EAB (Education Advisory Board) in Richmond

The SEO & AI Visibility Specialist will play a pivotal role in driving organic traffic growth and enhancing the online visibility of EAB’s higher education clients across both traditional search engines and AI-driven discovery platforms (e.g., Google AI Overviews, ChatGPT, Bing Copilot, Perplexity). This role bridges established SEO practices with emerging AI-driven search behaviors to ensure partner content is competitive, discoverable, and accurately represented across evolving digital experiences.

Responsibilities include advising partners, conducting audits, performing keyword and prompt research, and translating insights into actionable recommendations that improve both search performance and AI visibility while contributing to the continued evolution of EAB’s optimization discipline.

The role will be based in either Richmond, VA or Washington, D.C.

Primary Responsibilities

Compile and synthesize data across reporting platforms to evaluate performance and communicate impact to partners in higher education, educating partners and advocating for recommended changes.

Develop and guide SEO and Generative Engine Optimization (GEO) strategies aligned to partner goals, with a primary focus on technical performance and discoverability.

Provide targeted recommendations to improve crawlability, indexation, structured data, and content to support both search engine rankings and AI-driven discovery.

Perform keyword and prompt research to inform on page optimization and content strategy.

Leverage analytics to interpret SEO and AI visibility performance, delivering insights that inform partner decisions and ongoing strategy refinement.

Stay current on SEO and AI-driven search trends, rapidly adopting new tools and methodologies to enhance analysis and recommendations, and contributing to evolving best practices and team knowledge.

Utilize tools such as Google Ads, GA4, Search Console, and emerging SEO/GEO platforms to extract insights that inform recommendations, demonstrating adaptability as toolsets evolve.

Basic Qualifications

Bachelor’s degree in marketing, business, information technology, communications or related field.

2 years of SEO experience. This includes a deep understanding of SEO principles and the ability to apply them in a strategic manner.

Working knowledge of emerging Generative Engine Optimization (GEO) principles and AI-driven search behavior.

Strong communication skills, enabling effective collaboration across teams and clear presentation of strategies and outcomes to stakeholders at all levels.

Expertise in utilizing GA4, Google Search Console, Looker Studio, and Tag Manager.

Exceptional analytical skills, with the ability to distill complex data into actionable insights and strategies. This includes a proficiency in evaluating SEO performance metrics to guide strategic decisions and optimize for results.

Strong creative aptitude, including an understanding of website design, information architecture, and content strategy.

Ideal Qualifications

Proficiency with Microsoft Excel, Word and PowerPoint

Experience with SEO tools including SEMrush, Ahrefs, Moz, etc.

Direct response marketing and/or higher education experience

Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Compensation
The anticipated starting salary (base) range for this role is $62,500 - $71,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible

20+ days of PTO annually, in addition to paid firm and floating holidays

Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)

401(k) retirement savings plan with annual discretionary company matching contribution

Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans

Employee assistance program with counseling services and resources available to all employees and immediate family

Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation

Fertility treatment coverage and adoption or surrogacy assistance

Paid parental leave with phase back to work program for birthing and non-birthing parents

Access to milk shipping service to support nursing employees during business travel

Discounted pet health insurance coverage for dog and cat family members

Company-provided life, AD&D, and disability insurance

Financial wellness resources and membership in a robust employee discount program

Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

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