Director of Sales

Company Description
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/. Do what you love, care for the world, dare to challenge the status quo! BELIMITLESS

Emerging as a pioneering French luxury hospitality brand in 1964, Sofitel brings French zest and inspires heartfelt encounters to the most sought-after destinations worldwide. Seamlessly melding local culture with the French zest for life through remarkable savoir-faire and generous service, Sofitel is for free‑minded travelers and arts and culture afficionados who have an appreciation for a refined and understated sense of modern luxury.

With over 115 Sofitel and Sofitel Legend hotels in more than 45 countries, our reach is truly global, making the sky the limit for growth opportunities. As our portfolio expands each year, there are ample opportunities to be involved in both our existing properties, and our future openings.

Rate of Pay: $ 140,000.00 - $ 175,000.00 per annum

Job Description
Our Mindset / Who we are

We believe in

performance, agility, innovation, fun, collective intelligence, and empowerment.

We take great pride in celebrating

successes , yet we do also accept to fail so we can bounce back even stronger.

We are empowered

and

fully accountable . Everyone is encouraged to take ownership, make decisions and drive impact.

We act as One team.

Global, Regions and Hotels build and drive our commercial and marketing strategy together, support each other and grow collectively. We learn from each other, we win collectively.

Your Mission / What you will be accountable for
As

Director of Sales , you oversee the development and execution of the hotel’s sales strategy on all segments and regions.

Reporting to the General Manager working in close collaboration with the Revenue Management, Marketing and Ecommerce teams, you’ll drive the hotel’s revenue growth across

Rooms, F&B, MICE, Wellness and beyond .

More than managing and converting incoming leads, you will champion a culture of proactivity — creating opportunities, building meaningful connections, and inspiring the team to shape our own path to success. We believe results are not left to chance, but crafted with vision, ambition, and action.

You will be fully accountable for achieving our annual B2B revenue targets.

Role Description / What you will do
Sales Leadership

Play a key role in the budget planning process

by defining ambitious targets by segment and feeder market

Develop and implement an annual sales strategy

that targets luxury leisure, corporate, MICE and group segments

Nurture key partnerships in coordination with Accor global sales office , with luxury travel advisors (Amex FHR), consortia (Virtuoso, Signature), corporate clients and MICE

Represent the hotel at industry events, trade shows, and networking functions

to promote the property and generate qualified leads

Organize and participate in sales missions, fam trips, client meetings, and promotional activities

to enhance hotel visibility and attract new business opportunities

Coordinate cross‑functional internal teams

to ensure every event is flawlessly executed and becomes a memorable, impactful experience for clients

Sales Performance

Drive the sales team performance

through data‑driven decision‑making and regular business reviews

Analyse market trends , competitive benchmarks and guest insights to identify new opportunities

Regularly audit booking channels , including online booking tools (OBTs) and self booking tools (SBTs)

Collaborate with the General Manager/Commercial & Marketing Director, Revenue, and Ecommerce Leaders

to define the optimal business mix and contribute to monthly forecasts to improve accuracy, while developing targeted strategies for varying demand periods

Work closely with Revenue Management and F&B teams

to streamline and accelerate the quotation process, ensuring every lead receives a fast, high‑quality response that maximizes conversion potential

Leverage the ALL Accor loyalty program

to drive guest engagement and business growth

Team Development

Recruit, train and mentor

a high‑performing sales team

Ensure every sales fundamental is impeccably executed , from lead capture to post‑stay engagement, in full alignment with the brand’s SOPs

Foster a culture of excellence , accountability and guest‑centric service

Levers / How you will drive results
Client relationships (Direct & Indirect), B2B loyalty programs, B2B CRM tools and sales analytics (ANAIS), Online RFP platforms, MICE preferred agreements, TMC and consortia preferred agreements, Corporate & leisure FIT, Online leisure groups, Tradeshows, Famtrip, Sales missions

Deliverables & KPIs / How success will be measured
RevPAR, ADR, Total Revenue, RGI, Sales roadmap, B2B revenue, B2B loyalty contribution, Conversion rate, Lead response time, RPS, LQA, Loyalty members RPS

Qualifications
Experience & Qualifications / What you will bring

5+ years of experience

in sales in luxury hospitality

Data‑driven

with a

strong business sense

and the ability to think critically, make strategic decisions, and contribute effectively to budgeting processes

Curious : you like being up to date with best practices and trends

Excellent interpersonal skills

with the ability to

build strong relationships

with external partners, and luxury clientele.

Energized by teamwork

between Sales, Marketing, Revenue and Ecommerce teams

Very good verbal and written communication skills in English

Bachelor’s degree in Marketing, Hospitality, or Business

Our Culture / What we stand for

Passion for

Excellence

Passion and pride

for our brands, our people, our guests

Entrepreneurial spirit & confidence: you are

Entrepreneurs , fully accountable, with strong KPIs and freedom too

Proximity: Family spirit,

responsiveness, solidarity

& constant dialogue with the field

Trust and transparency:

share everything , no taboo. Feedback is a gift

Long‑Term relationship: with

owners as well as talents . Creating a strong sense of

belonging

Bespoke & Free: 100% experience driven.

Tailored services . Unlock

creativity

Living Sofitel / How you will shine

Express entrepreneurial spirit & leadership, embody French Art de Vivre

Demonstrate humble excellence, distinguished presence, excellence, savoir‑faire and attention to details (Cousu Main)

Be a team player, passionate, warm, social, with genuine care for others

Show a good sense of luxury, create stories, rituals and traditions

Be a “Francophile”: interest and curiosity about French language, culture, history, cuisine

Demonstrate open‑mindedness, creativity & innovation

Cultural link: demonstrate interest in local arts & culture, gastronomy, fashion, modern designs

Care for committed luxury

Additional Information
Additional Information
Your team and working environment:

Opportunity to work with a diverse group, representative of over 20 countries worldwide

Experienced group of individuals to train and hone innate skills and abilities

Visa Requirements: Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.

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