Content Designer III

UX Content Designer III

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
As a Content Designer III in our Experience Design (XD) team, you'll work in a worldwide cross-disciplinary team that unites Product Design, Content Design, and Research to deliver innovative and cohesive end-to-end experiences that serve the needs of our travelers and partners. We're looking for a motivated and experienced Content Designer who is proficient in developing product content strategies, skilled at blending UX writing with storytelling, and confident in taking a content-first approach to end-to-end experience design. Reporting to the Senior Content Design Manager, this Content Designer will help drive the content strategy and enhance the product experience for our Expedia and Insurance experiences.
You'll be ideal for this role if you:
Are passionate about finding the right content solutions to meet users' needs using research, data, and empathy
Have extensive experience in bringing clarity, consistency, and usability to the Loyalty product experiences
Are dedicated to designing product experiences that are helpful and human
Know that the same content strategy and design skills are that help you leverage AI to create better content faster
In this role, you will: Exemplify sound practices in human-centered content strategy and design. You'll be a confident content practitioner who can lead by example and is well-versed at taking a cross-organizational, holistic approach to the user experience. While no two days are the same, you'll specifically be expected to :
Design thoughtful, intuitive, and accessible content solutions for a range of product use cases and interactions – from onboarding and in-app education to transactional flows and push notifications.
Apply solid information architecture methods (such as content modeling and mapping) and UI frameworks to design scalable content solutions.
Audit, analyze, structure, create, and present compelling UX content throughout the product experience.
Partner across product and research teams using human-centered design methods to drive content tests that measurably improve the traveler experience, and identify, log, prioritize, and resolve content bugs across the portfolio.
Apply a holistic, customer-focused approach to creating a cohesive content strategy for our loyalty programme across all product areas.
Use both qualitative and quantitative insights, along with business analytics, to drive content insights and solutions.
Partner across teams to improve the accessibility, inclusion, readability, and translatability of product content
Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and stakeholders.
Influence, persuade, and negotiate with stakeholders to design the best experiences that meet the needs of travelers and businesses.
Minimum Qualifications:
Bachelor's degree in a related technical field; or equivalent related professional experience in core skills such as UX Writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling (this is not a content marketing role)
5+ years of experience as a Content Designer, UX writer, or Content Strategist
Ability to audit, analyze, structure, create, and design content independently in compelling user-focused product experiences using established frameworks
Strong skills in confidently presenting compelling rationale and narratives behind content strategies and decisions to peers, partners, and key stakeholders - such as Legal, Marketing, Security, Product, and top leadership
Expertise in persuasion and negotiation with stakeholders to create optimal experiences that balance both traveler satisfaction and business objectives
Experience applying human-centered design (HCD) practices to product experiences
Preferred Qualifications:
Experience taking a thoughtful, empathetic, and inclusive approach to design that meets every user where they are
Experience in solving complicated content problems for multiple user segments and can develop content solutions across brands.
Maintain a portfolio of work that showcases your skills as a design thinker and honed UX writer. We are particularly interested in examples of how your influence enhances cross-functional thinking to drive retention in Loyalty and Membership areas.
Demonstrate a curiosity to explore and apply emerging AI technologies, including prompt engineering, structured content to enhance strategy and operational efficiency.
The total cash range for this position in Seattle is $137,500.00 to $192,500.00. Employees in this role have the potential to increase their pay up to $220,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership. View our full list of benefits.