CRM Audience Specialist US

What you'll bring to the team

We are looking for a motivated and detail-oriented CRM Audience Specialist US to identify relevant and well-targeted first-party data segments for Merlin Entertainments. This role will be collaborating closely with the regional CRM team, Performance Marketing team, Direct Sales/Ecommerce team and relevant digital agencies to build and deliver first-party data segments to increase paid media return, drive lower CPAs, build customer engagement, retention and conversion.

Qualifications & Experience

Key Responsibilities:

Partner with CRM managers to ensure accurate, timely and effective delivery of all audience segments across campaigns.

Validate audience counts, monitor segmentation accuracy, and troubleshoot mismatches across Salesforce and ticketing dashboards.

Build and manage customer audiences in Salesforce Marketing Cloud using DEselect, SQL queries and advanced custom filters.

Maintain clear documentation, enforce naming conventions and develop reusable audience templates to ensure consistency and efficiency.

Lead process improvements and implement best practices in audience management to drive scale and performance

Own specialized segments, annual pass holders, general admission, dormant users, hand raisers and provides strategic insights to guide campaign strategy

Support ad hoc audience and data requests and deliver actionable insights

Build and deliver IPD reports, leveraging data to inform paid media and optimized targeting strategies.

Qualifications and Experience:

2–4 years of experience in database and segment management.

Proficient with CRM platforms (e.g., Salesforce, HubSpot, or similar) and a strong understanding of customer data and performance tracking.

Strong analytical skills with the ability to interpret data and translate it into actionable insights.

Detail-oriented, highly organized, and possesses excellent communication skills.

A deep understanding of customer behavior and lifecycle marketing, paired with a passion for improving customer experience and engagement.

Experience working within the leisure, travel, or entertainment sectors is highly desirable.

Benefits

Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).

Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.

Recognition Programs and Rewards.

401(k) Program: Save for the future with company matching contributions.

Tuition Reimbursement Programs: Get support for further education and career growth.

Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Pay Range

Competitive

Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/12383/crm-audience-specialist-us/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Location (Country-State-City)

US-FL-Orlando

Job ID

2026-12383

Employment Type

Full-Time

Offer/Contract Type

At Will (US Only)

Location Name

Orlando Hub Office