Account Executive

Sales Account Executive
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities:

Implements strategies to consistently grow revenue and exceed revenue goals

Establishes credible relationships with local business community

Makes sales calls on existing and prospective clients

Maintains assigned accounts and develops new accounts

Prepares and delivers sales presentations to clients

Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible

Provides clients with information regarding rates for advertising placement in all media

Develops advertising schedules with clients and station personnel responsible for placing advertising into station media

Works with clients and station personnel to develop advertisements

Performs other duties as assigned

Requirements & Skills:

Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

Minimum one year's experience in sales, preferably in the media field

Valid driver's license with an acceptable driving record

Experience achieving long-range objectives and implementing the strategies and actions to achieve themProficiency with computers and other office equipment

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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