Communications Specialist 1 - Digital Marketing & Communications Specialist

Job Details

Working Title: Digital Marketing & Communications Specialist - Communications Specialist 1
Job Class: Communications Specialist 1
Agency: Minnesota State, Alexandria Technical & Community College
Job ID : 94375
Location : Alexandria
Telework Eligible : No
Full/Part Time : Full-Time
Regular/Temporary : Unlimited
Who May Apply : Open to all qualified job seekers
Date Posted : 05/21/2026
Closing Date : 06/01/2026
Hiring Agency/Seniority Unit : MN St Colleges & Universities / Alexandria TC-MAPE
Division/Unit : MnSCU Alexandria TC / MnSCU Alexandria TC Classified
Appointment Type : Unlimited, Full-time
Work Shift/Work Hours : Day Shift, 8:00 a.m. to 4:30 p.m.
Days of Work : Monday - Friday
Travel Required : No
Salary Range:

$26.43 - $38.55 / hourly; $55,185 - $80,492 / annually
Classified Status : Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Empl/MAPE
FLSA Status : Nonexempt
Designated in Connect 700 Program for Applicants with Disabilities : Yes
The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

Join our vibrant community at Alexandria Technical & Community College, a leading two year technical and community college dedicated to providing high-quality education and fostering student success. Our college is committed to innovation, inclusivity, and excellence in all we do. We are looking for an enthusiastic individual to help us enhance our digital presence and engage with our community.

This position exists to strategize, create and maintain ATCC's digital marketing and communications to support strategic initiatives and enhance the college's reputation locally, regionally, and nationally. The Digital Marketing & Communications Specialist is largely responsible for creating, implementing, and maintaining content for the college's website, social media, news releases, emails, and promotional campaigns across a variety of digital platforms. The college looks to this position to provide creative solutions to communication challenges and opportunities across all media. As a member of the Marketing and Communications Team, this position will work directly with campus and community leaders, local media, faculty, staff, and students from across the college. This position is a brand ambassador for the college and is expected to maintain positive working relationships with these varied groups. Technology proficiency and strong writing skills, including spelling, grammar, storytelling, and editing, are integral to this position.

Responsibilities for this position are as follows:

Lead and manage the college's digital communications by creating engaging content, coordinating with departments, promoting the institution's brand, and handling media and audience interactions across channels.
Develop and execute targeted digital communication campaigns (email, text, CRM) using segmentation, personalization, and automation while ensuring compliance with data privacy and anti-spam regulations.
Maintain and enhance the college's website by updating content, improving user experience, and conducting regular audits for functionality, SEO, accessibility, and overall performance.
Plan, execute, and optimize paid digital marketing campaigns by targeting specific audiences and analyzing performance metrics to measure ROI and overall effectiveness.
Design branded digital graphics to support marketing initiatives and maintain visual consistency across the college's communications.
Perform additional duties as needed to support departmental operations and uphold the operation's reputation as a strong business partner.
This person will report directly to the Director of Marketing and Communications.

MINIMUM QUALIFICATIONS

(expected to have to enter job) :

Two years of professional work experience in marketing and communications. A bachelor's degree in marketing, communications, graphic design, or similar field can substitute for one year of experience; An associate degree can substitute for six months of experience.
Ability to lead marketing and communications-related projects.
Knowledge of business social media management, including skills in content creation, audience targeting, and responding to comments and messages.
Experience in creating graphics using Adobe Creative Cloud or comparable applications.
PREFERRED QUALIFICATIONS:

Experience with customer relationship management (CRM) systems.
Demonstrated experience in PR/media relations.
Skills in video recording and editing.
Ability to read and write HTML and CSS code.
Understanding of digital accessibility standards.
Application Details

How to Apply

To view the full job posting and to apply please go to: https://minnstate.wd115.myworkdayjobs.com/Minnesota_State_Careers/job/Alexandria/Communications-Specialist-1---Digital-Marketing---Communications-Specialist_JR0000004913 . Please provide a cover letter and resume when you apply for this position.

Contact

If you have questions about this position, contact Renae Kasper at renae.kasper@alextech.edu or 320-762-4416 .

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Renae Kasper at renae.kasper@alextech.edu .

About Minnesota State

Alexandria Technical & Community College (ATCC) provides quality hands-on and liberal arts education to more than 4,700 students each year, and has been ranked the#1 Community College in Minnesotaevery year since 2019. ATCC offers more than50 programs and transfer pathwaysin fields like business, design, education, human services, health, manufacturing, police training, and transportation. Most programs can be completed in two years or less, with some offerings as short as one semester. With among the highestgraduation ratein the country, a 99%job placement rate, and several online programs ranked in the top 20 nationwide, ATCC maintains a longstanding reputation as an academic institution of excellence.

The campus is located inAlexandria, Minnesota, in the heart of lake country in West Central Minnesota. The city population is 14,382 within city limits, but the unique layout of over 300 lakes in the county makes the service area closer to 35,000 people. Located 2 hours Northwest of Minneapolis/St. Paul and 1 ½ hours Southeast of Fargo, ND, Alexandria is easily accessible on I-94. In addition to the strong and diverse local economy featuring manufacturing, healthcare, education, service, retail, and tourism, the region features a quality of life and access to infrastructure that few micropolitan communities (populations of 10,000-50,000) can rival. Alexandria is home to a thriving downtown district, excellent trails, plenty of arts, museums, parks, wineries, breweries, and a whiskey distillery. Paired with diverse year-round outdoor activities and more lakes than you can count, Alexandria is a small town that feels big.

Alexandria College is a member of theMinnesota Statecolleges and universities system. With 33 colleges and universities across 54 campuses, Minnesota State is the largest provider of higher education in the state of Minnesota.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

Paid vacation and sick leave
12 paid holidays each year
Low-cost medical, dental, vision, and prescription drug plans

Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children

6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
Tax-free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well-being
Support to help you reach your career goals:

Training, classes, and professional development
Tuition reimbursement
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov )
Employee Assistance Program (EAP) for work/life support:

A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies

based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

Other Information

Employment information for this position can be found in its collective bargaining agreement or its plan document at http://mn.gov/mmb/employee-relations/labor-relations/Labor/ .

AN EQUAL OPPORTUNITY EMPLOYER

Minnesota State is an equal opportunity employer/educator committed to the principles of diversity. We prohibit discrimination against qualified individuals based on their race, sex, color, creed, religion, age, national origin, disability, protected veteran status, marital status, status with regard to public assistance, sexual orientation, gender identity, gender expression, or membership in a local commission as defined by law. As an affirmative action employer, we actively seek and encourage applications from women, minorities, persons with disabilities, and individuals with protected veteran status.