Area Marketing Manager - Temporary

Area Marketing Manager – Manchester Grand Hyatt San Diego, Hyatt Regency Mission Bay Spa & Marina, Hyatt Regency La Jolla at Aventine

The Area Marketing Manager will report to the Area Director of Marketing to implement an annual comprehensive marketing and public relations plan to support the business objectives for three hotels. The plan will include objectives, strategy, and tactics for each hotel’s market segments and outlets (Restaurants, Meetings, Events, Weddings, etc.). The ultimate goal is to heighten market presence, increase positive awareness, strengthen brand loyalty, increase market share, and produce increased revenues and profitability.

OBJECTIVES

Responsible for management and execution of local marketing tactics

Assist with all advertising and public relations opportunities in conjunction with hotel’s agencies

Improve hotel positioning in local, national and international markets

Increase total revenue for various business segments through the execution of hotel marketing strategy

Assist with local marketing expense planning and processing

Identify new marketing opportunities that support the business needs of each of the hotels’ segments

PRIMARY RESPONSIBILITIES

Manage annual local marketing budgets and strategic planning process through the Local Marketing Tactic System

Meet regularly with the Area Director of Marketing and each Director of Sales & Marketing to stay current on changing business needs in order to develop and/or revise tactics

Execute local marketing plan and serve as contact with supporting agencies (when applicable)

Work with hotel strategy teams to determine key dates and opportunities to drive revenue

Assist in coordinating print and digital advertising opportunities with approved corporate vendors

Supervise and execute the production of marketing materials, promotional and internal communications materials to ensure they align with business objectives and brand standards

Develop and manage assets within Hyatt Brand Manager for photography and print and digital collateral (rack cards, sales kits, sales e‑brochures, posters, in‑room promotion, etc.)

Execute recommended corporate marketing initiatives at the local level and provide corporate counterparts with formal results summary

Maintain graphic standards and integrity for all print ads and promotional material distributed internally and externally

Participate in brand training and development sessions

Establish relationships with the media at a local, regional, and national level (in association with PR agency, when applicable)

Review and approve with Area Director of Marketing all hotel press releases

Coordinate proactive and reactive onsite press visits (in association with PR agency, when applicable)

Evaluate promotional opportunities presented to hotel as well as develop promotions and partnerships to meet the hotel’s marketing and revenue objectives

Develop, coordinate and publicize special events to generate positive awareness and support the marketing revenue objectives of the hotel inclusive of festive holiday programming and programming for low demand periods

Manage and handle all incoming requests for on‑property filming, including developing a location fee schedule and assessing value of requests

Develop, coordinate, execute and maintain a social media plan including Facebook and Instagram (in association with agency, when applicable)

Develop, coordinate, execute and maintain influencer relationships for the benefit of the hotel and promoting key initiatives

Manage and maintain marketing calendar of events and initiatives for all three hotels

Assist Area Marketing Director with monthly recap slides of all social media and influencer work completed for the month

Maintain all hotel and outlet website content, inclusive of menus, photography, hours, and website copy

Coordinate and oversee all vendors including photographers, graphic designers, videographers, media, and website development agencies

Salary:

The salary range for this position is $72,800 to $91,500—a hourly manager role. The pay range is based on experience and education.

Hyatt colleagues work in an environment that demands exceptional performance yet reaps great rewards. Benefits include paid holidays, vacation and sick leave, medical health care after 30 days of full‑time employment, paid Family Bonding Time, Adoption Assistance, discounted and complimentary rooms at Hyatt locations worldwide, free colleague meals during shifts, complimentary parking and many more.

Qualifications

Self‑starter and a team leader

Effective management skills with a proven ability to meet deadlines

Creative, organized and strong business sense

Superb proficiency in spoken and written English

Effective communications & presentation skills

Budget management and expense processing

Proven quantitative analytical skills

Four‑year college degree (preferably in Marketing, PR or Communications)

Minimum 2 years marketing experience (hospitality experience preferred)

In‑depth knowledge of marketing principles and strategic planning process

Experience in social media content creation

Strong design skills, ability to use Canva

Experience with Squarespace preferred

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

#J-18808-Ljbffr