Mobile User Acquisition & SEO Manager

Want to be part of something new and exciting? Looking for a marketing role that combines paid media and SEO? Join our team and use your Media Buying and SEO skills to acquire and retain profitable players through various channels. You will work closely with the creative, business intelligence and product marketing teams to develop highly effective paid campaigns and lead a comprehensive SEO strategy. How does that sound to start?

Your Mission

Develop, implement, and manage user acquisition campaigns on iOS, Android and desktop

Track, report and analyze metrics, applying learnings to scale campaigns and develop new media strategies

Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs

Develop A/B testing programs to maximize acquisition efforts and ROI

Actively contribute to the evolution of team processes and workflow

Develop and execute SEO strategies to increase organic traffic and improve conversion rates

Track gaming industry trends, search algorithm updates, and competitor strategies to identify growth opportunities

Create SEO reports and communicate performance insights, recommendations, and KPIs to stakeholders

Collaborate with developers and web teams to implement SEO best practices during site updates and feature releases

Continue adding skills to your toolkit, including keeping connected to developments in UA, SEO and marketing

Your XP, Badges and Skill Tree

Bachelor’s degree in Marketing or related technical degree or the equivalent work experience

3+ years of digital marketing experience

2+ years of work in SEO with a track record of positive, measurable results

Knowledgeable or experience in digital media buying and/or planning, including:

Major mobile ad platforms (Facebook, Adwords, etc.)

Experience or knowledge of CPI, CPA, ROAS, buying

Knowledgeable in mobile user acquisition and retention analysis at scale, preferably with free to-play games

Knowledge of 3rd party mobile attribution

Experience managing A/B creative tests, incrementality tests, and spend scaling tests

Experience conducting analysis on acquisition and retention to deliver against KPI’s

Ability to learn and understand creative development

Strong ability to move quickly and adapt within a direct response business model

Strong and solid understanding of SEO best practices, process and tools including experience with Google Analytics, Ahrefs, etc.

Strong project management skills

Demonstrated quantitative and analytical skills, data driven and detail oriented

Incredible communication skills with the ability to garner buy-in from multiple levels of management

Solid presentation and problem solving skills

Proficient with Excel, pivot tables and Power Point

A motivated self-starter and be willing to learn and contribute to the success of the team, partners and company

Be curious. Be innovative. Be collaborative.

Must be able to work in our hybrid environment based out of our Seattle, WA office

Other Superpowers and Abilities

Knowledge and/or experience in the following:

Video game or mobile game industry

ASO

In-app ad monetization

Branding

CTV media buying

The Payout
DoubleDown’s starting salary range for this role is $85,000 – $111,000, plus short term incentives with the opportunity to grow up to $137,000 in annual salary. Any final compensation will be offered in alignment with the position leveling and range, considering the candidate’s specific skills, qualifications & experiences.

Benefits
Our benefit package includes:

Medical, dental, vision, maternity/paternity leave, a monthly connected work benefit, group life insurance and AD&D, disability protection (short- and long-term), a 401(k) employer match and both traditional and Roth plans.

Every team member receives 15 days of vacation, 56 hours of sick time, 2 personal floating holidays, and 12 paid company holidays per year, prorated based on hire date.

Employee Assistance Program provides access to 5 free counseling sessions per situation.

ID & Legal Shield provide around the clock identity theft protection and legal support.

Pet insurance discounts for pet owners.

Additional Perks

Ergonomics support: virtual visits from ergonomics assessment professionals.

Virtual company events such as Pride Bingo, Wine Tasting & Trivia, Painting Class, Virtual Cooking Class.

Community giving: company match for various organizations throughout the year.

We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

DoubleDown is committed to providing reasonable accommodation to individuals with physical and mental disabilities.

To be considered, you must be at least 18 years of age with the ability to successfully pass a pre-employment background check investigation. You must be legally authorized to work in the United States without visa sponsorship as DoubleDown does not sponsor, renew, or extend immigration visas for this position.

This job description is intended to provide a general overview of the position and its responsibilities. It is not exhaustive of all duties, tasks, and responsibilities required of the employee in this position. DoubleDown reserves the right to modify the job description at any time, as business needs evolve, and additional responsibilities may be assigned as needed.

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