Search Strategist

About the Role
A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands‑on paid Search experience, this role is self‑sufficient, strategic, and execution‑focused —capable of running campaigns end‑to‑end with minimal support while delivering measurable business impact.

Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities.

The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines.

Key Responsibilities

Lead Search research, strategy, planning, and execution for assigned clients

Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency

Perform in‑depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence

Build accurate budget and performance projections independently

Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals

Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets

Ability to develop client‑specific Search roadmaps and testing plans

Leverage AI tools as well as critical thinking to monitor campaign performance and generate meaningful insights

Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency

Proven track record of relationship building

Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics

Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns

Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency

Effective time management skills related to communication with in‑person and remote client and co‑workers; prioritizing time sensitive tasks and managing day‑to‑day workload

Key Requirements

1‑3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads

Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion‑based bidding, remarketing and YouTube

Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms

Agency or client‑facing experience preferred

Experience with working on highly analytical client accounts, pharmaceutical brands or other highly‑regulated vertical experience a plus

Proactive problem‑solver and communicator

Ability to work both independently and collaboratively

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