POSITION OVERVIEW
Plans and executes digital go to market strategy, and customer engagement strategies in support of the company’s product and service portfolio.
ESSENTIAL FUNCTIONS
Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
Provides subject matter expertise to support strategic priorities.
Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
Provides Go to Market Support through developing annual integrated marketing plans.
Executes integrated marketing campaigns including value prop development, audience management, and partnering with channel owners for execution.
Comply with all applicable laws/regulations, as well as company policies/procedures
Perform other duties as required
DISCLAIMER
This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, essential functions and qualifications required of employees assigned to the job.
QUALIFICATIONS
Bachelor’s degree in Marketing, Finance, Computer Science, Engineering or related field required.
Five (5) years of experience required in digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities
Technical acumen
Strong collaboration, communications and analysis skills
WORKING CONDITIONS
None
EMPLOYMENT NOTICE
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans. If you have a disability and you need assistance in order to apply for a position with FedEx Freight, please e-mail at hrasupportteam@fedex.com. FedEx Freight will not discharge or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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61722: Advisor- Digital Marketing
FedEx-Freight, Southwind, TN, USA
Pay: 60.000 - 80.000
Job type: Contract