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Rowohlt Verlag GmbH is hiring: Publicity Manager, Celadon in new york

Rowohlt Verlag GmbH, New York, NY, USA

Pay: $74,000-$82,000/yr

Job type: Full Time


Celadon Books, a division of Macmillan Publishers, is seeking a Publicity Manager to lead publicity campaigns for high‑priority fiction, lifestyle, and expert‑driven nonfiction titles.

What you'll do:

  • Lead high‑visibility publicity campaigns from launch planning through long‑lead and publication phases.
  • Secure national and regional media across broadcast, print, digital, podcasts, and emerging platforms through compelling, targeted outreach.
  • Plan and execute author tours and events, managing logistics, media appearances, and bookseller and festival coordination.
  • Draft and shape all press materials, including pitch letters, press releases, Q&A, and strategic talking points.
  • Collaborate closely with editorial, marketing, sales, and agents to align campaign strategy and maximize visibility across all channels.
  • Oversee paperback publicity strategy, including re‑engagement plans, repackaging hooks, and long‑lead follow‑up.

What you'll bring:

  • Minimum 5 years’ experience in publicity.
  • Initiative and ability to work effectively in a fast‑paced, small team environment with self‑direction and prioritization.
  • Established relationships with key media bookers across broadcast, print, digital, and podcasts.
  • Proven ability to multi‑task in a deadline‑driven, collaborative environment.
  • Excellent written and verbal communication skills, strong organization, and keen attention to detail.
  • Ability to escort and travel domestically with authors by car, train, and plane when needed.
  • Understanding of AI models for research and development of campaigns; curiosity around new uses of AI for workflow optimization is a plus.
  • Must be present in the office as needed for author management, group in‑person brainstorms or projects, and select group events.
  • Fluency in Microsoft Office, Excel, etc.
  • Familiarity with Muckrack, NetGalley, and Edelweiss.

This role will have an annual salary of $74,000–$82,000.

We are an Equal Opportunity Employer committed to reflecting a broad representation of differences – race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective – in our workplace.

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