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User Experience Creative Director (direct hire, hybrid NYC) Job at Onward Search

Onward Search · New York, NY, USA ·

Job type:
Full Time

Seeking a User Experience Creative Director to lead the creative vision at the intersection of brand storytelling, digital experience, and customer behavior. This role bridges brand strategy and experience design, translating core ideas into websites, customer journeys, content ecosystems, motion, and interactive systems.


You will define the creative north star, shape the emotional and narrative arc, and ensure cohesive execution across all touchpoints. This position is highly conceptual and strategic, requiring strong digital fluency, emotional intelligence, and an ability to guide—not execute—UX/UI disciplines. Candidates must also actively leverage AI tools to enhance ideation, workflow efficiency, and creative innovation.


User Experience Creative Director Requirements



  • 8+ years in brand, digital, or integrated creative leadership titled roles

  • Proven experience leading brand systems and end-to-end digital experiences

  • Strong portfolio demonstrating conceptual thinking, experience design direction, and storytelling excellence

  • Ability to define and direct the emotional flow of user journeys and interaction frameworks

  • Deep understanding of interaction design, motion language, responsive systems, and component-based design

  • Comfortable reviewing Figma files, wireframes, prototypes, and digital layouts

  • Strong grasp of UX principles, information architecture (IA), and usability best practices (without hands‑on execution)

  • Experience partnering with UX/UI, engineering, and content teams to deliver scalable solutions

  • Clear understanding of technical feasibility vs. creative ambition

  • Active use of AI tools in creative development, concept generation, and process optimization

  • Exceptional presentation, storytelling, and client‑facing communication skills with executive‑level presence

  • Demonstrated leadership with high emotional intelligence, collaboration, and mentorship capabilities


User Experience Creative Director Duties



  • Define the creative vision and establish the north star across brand and experience engagements

  • Translate brand strategy into experiential systems, including visual identity, interaction models, and narrative frameworks

  • Lead concept development for web platforms, digital journeys, and emerging/agentic experiences

  • Shape tone, mood, interaction behavior, and overall experience personality

  • Establish experience principles guiding UX/UI teams, ensuring alignment with brand expression and storytelling

  • Direct motion design, micro‑interactions, and transition systems to enhance engagement

  • Review and refine wireframes and prototypes to ensure clarity, usability, and narrative cohesion

  • Partner cross‑functionally with UX/UI leads, strategists, writers, and engineering to align content, design, and technical execution

  • Collaborate with producers on planning, scoping, and delivery of complex digital initiatives

  • Maintain creative integrity through development, handoff, and launch, ensuring fidelity to vision

  • Lead client presentations, articulating ideas with clarity, confidence, and persuasion

  • Mentor and elevate design teams, fostering a culture of craft, rigor, and innovation

  • Champion intuitive, accessible, and brand‑expressive experiences across all outputs

  • Guide QA and final reviews to ensure experience quality, consistency, and performance


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