SEO Analyst

Brady Corporation is looking for a data-driven Organic Search Analyst to join our growing digital marketing team! This person will work closely with our SEO Manager to identify opportunities to increase our SEO performance.
What You'll Be Doing

Create new innovative ways to drive organic traffic and search visibility
Create keyword research and maintain targets with up-to-date volumes and competition
Optimize on-page SEO: landing page and content article ideation, keyword gap analysis to take advantage of whitespace opportunity, metadata optimization and redirects
Work with technology teams to optimize site infrastructure for crawlers including schema markup, javascript crawlability and site speed/CWV
Collaborate with cross-functional business partners (Site Merchandising, Engineering, UX, Design and Product) to implement SEO best practices, and leverage cross-functional insights in planning and program development
Oversee backlinks by ensuring maximum coverage, identifying new opportunities and rectifying unlinked mentions
Dive into issues and incidents as they occur, perform ad hoc analyses as needed, and/or help escalates to drive to resolution
Learn and be curious to stay on top of trends and best practices; stay up to date with SEO tactics to stay within search engine guidelines
Advocate for a seamless user experience for customers who are finding us through search
What You Will Need To Be Successful

Bachelor’s degree in communications, marketing/business, or related degree; or an Associate’s degree with 2–3 years of relevant experience
1+ year of search marketing experience
Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, Ahrefs, etc.)
Desire to learn and evolve with the ever-changing SERP landscape (Organic shopping features, AIO etc)
Our Benefits

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full-time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Education reimbursement opportunities
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress-for-your-day dress code
Charitable contributions matched through Brady's Matching Gift program

#J-18808-Ljbffr