Brand Manager

Job Requirements
Starting Salary: $75,000 to 95,000 yearly

Join a dynamic, energized team of marketing and sales professionals where you have the opportunity to contribute to the development and growth of an exciting brand portfolio. From consumer‑centric strategy development and creative ideation to media management, promotional activations and performance measurement, you will be a member of New York’s most awarded destination resort and Central New York’s growing tourism and retail industry.

This role will support a portfolio of brands under Turning Stone Resort Casino and Turning Stone Enterprises. As the Brand Manager, you will work with Brand Strategy Managers to develop and maintain brand integrity across all marketing initiatives and communications. The Brand Manager collaborates across the organization and leads agencies and teams to execute marketing campaigns that support business goals and objectives.

The Brand Manager will lead marketing and brand initiatives for their designated brand portfolio while also assisting and supporting larger brand and marketing projects under the direction of the Brand Strategy Manager and Director of Enterprise Marketing. This role offers an opportunity to contribute to the organization’s marketing initiatives and chart a rewarding career path in the vibrant field of marketing.

What does a Brand Manager do?

Working with the Brand Strategy Manager, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross‑sell opportunities.

Plan and manage advertising and media executions on all paid and owned channels, including mainstream, digital and social streams.

Work collaboratively with a team of marketing professionals to execute campaign tactics such as promotional programs, digital communications, CRM and sales support.

Support marketing campaign management over the guest lifecycle from inception to launch to evaluation of results and future opportunity ideation alongside the Brand Strategy Manager.

Serve as the point person on all governance of brand marketing priorities for a select group of business lines, including on‑property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication.

Provide mentorship and guidance to junior members of the team, including Marketing Coordinators.

Who We Are
Turning Stone Enterprises is a dynamic organization with a diverse range of business operations. Our flagship property, Turning Stone Resort Casino, has received the prestigious Best of New York Gaming Resort award for six consecutive years. We also operate satellite casinos such as YBR Casino & Sports Book, Point Place Casino and The Lake House at Sylvan Beach. In addition to gaming and hospitality, our portfolio includes convenience stores, three 18‑hole PGA‑level golf courses and other unique ventures.

Work Experience

Bachelor’s degree in Marketing, Business or related field.

Four or more years of increasing brand responsibility, including advertising, brand strategy, marketing, project management, preferably in the hospitality industry with high‑volume sales and budgeted marketing dollars.

Excellent communication skills and strong project‑management efficacy—highly organized, results oriented and able to take initiative and lead projects.

Ability to work independently and as part of a team; manage multiple projects and staff, including freelancers and vendors.

General computer application proficiency (spreadsheets, word processing).

Superb written and verbal communication skills.

Ability to stand/walk for long periods and lift up to 11–20 pounds.

What We Value

Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team‑oriented environment with a focus on guest service.

Growth Opportunities – We offer a successful journey, including hands‑on training and support to advance your career.

Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

Paid weekly

Variety of schedules

Paid time off

Tuition assistance

Career‑building professional development

Discounts from dining to fuel to concerts

Team Member appreciation events

Quality healthcare and dental benefits

A robust 401(k) retirement plan

Dealer School

Finance Scholarship Program

Why You Will Appreciate Us
We prioritize the well‑being and professional growth of our team members with comprehensive medical, dental, and vision plans, 401(k) and life insurance. We support work‑life balance with paid time off, paid holidays and team member assistance programs, and are committed to wellness through various programs including an upcoming 5,000‑square‑foot onsite medical center. With over 4,500 team members across Central New York, our training programs, complimentary shuttles, career development initiatives and supportive culture help you reach your professional goals.

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