Marketing Manager

Job Title: Marketing Manager

Salary: $65-$85K

Job Type: Full Time, Hybrid after training period

Overview
The Marketing Manager reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution.

Key Responsibilities
Project & Program Management

Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs

Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time

Track tasks, deadlines, and approvals to ensure smooth execution and accountability

Maintain clear documentation, workflows, and onboarding materials

Marketing Strategy & Execution Support

Support franchisees across all major areas of marketing, including digital marketing, local SEO, paid media, social media, referral marketing, PR, and community outreach

Help franchisees understand and apply national marketing initiatives at the local level

Ensure marketing recommendations align with brand strategy and business objectives

Brand Management

Ensure franchise compliance with brand standards, messaging, and visual identity

Review and approve local marketing materials as needed

Help franchisees understand how to customize marketing while maintaining brand integrity

Reporting, Feedback & Optimization

Monitor program participation, progress, and early performance indicators

Gather franchisee feedback to continuously improve the onboarding experience

Identify trends and opportunities to enhance processes, resources, and communications

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field

5-8 years of marketing experience, preferably in franchising, multi-location, or service-based businesses

Extremely strong project or account management and organizational skills

Excellent written and verbal communication skills

Ability to work cross-functionally with internal teams and franchise owners

Comfortable balancing strategic thinking with hands‑on execution

Proven ability to multitask and prioritize in a fast‑paced environment

Customer‑service mindset with a proactive, solutions‑oriented approach

Experience with Monday.com or Asana

Experience with Marketing Automation & Email Platforms: HubSpot, Mailchimp, ActiveCampaign, ConstantContact

Familiar with Google Analytics, SEMRush

Familiar with Hootsuite, Sprout Social, Soci, Meta Business Suite

Experience with Canva Pro, Adobe Creative Cloud

Preferred Qualifications

Experience supporting franchisees or multi‑unit business is strongly preferred

Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community‑based marketing)

Experience working with agencies and outside vendor partners

What We Offer

Competitive pay

Medical, Dental, Vision insurance with a generous percentage paid by the company

Flexible Spending Accounts for Health and Dependent care

Company paid Life Insurance, AD&D, and Short-Term Disability

Employee Assistance Plan

Voluntary long‑term disability

401k with excellent matching

PTO, Personal Days, Birthday, Holidays

Monthly reimbursement for gym membership

Education tuition reimbursement

About Senior Helpers
Senior Helpers is a premier provider of in‑home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite age‑related illnesses and mobility challenges, Senior Helpers has over 400 franchises across the country that have cared for tens of thousands of seniors with a pledge to "provide care and comfort at a moment’s notice." Our franchising support team offers fantastic franchise opportunities and support to business owners across the country. In addition, the company has corporately owned and operated locations. Services provided in the in‑home care model range from specialized care for those with diseases, such as dementia, Alzheimer’s and Parkinson’s, to personal and companion care to help individuals looking for a little assistance with daily activities. The company is proud to be named the first national in‑home care provider to receive certification as a Great Place to Work for consecutive years since 2019. In addition, Senior Helpers was recently ranked #1 in Senior Care in Entrepreneur's Franchise 500 Ranking in 2025 and 2026 and appointed to the Healthcare Leadership Council—an exclusive alliance of leading healthcare companies from all health sectors committed to advancing the American healthcare system. Learn more by visiting http://www.seniorhelpers.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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