Head of Growth Marketing

JOB OBJECTIVE
We are looking for a Head of Growth Marketing to build a predictable pipeline engine for DIGIDECK's enterprise presentation and guided‑selling platform. This is not a traditional marketing role - this is a full‑funnel, revenue‑driving leadership position. You will be responsible for generating demand, optimizing conversion, and leading a high‑performing marketing team focused on qualified sales conversations, pipeline, and revenue.

This role requires someone who can think strategically, execute tactically, and continuously test, learn, and iterate. You will partner closely with Sales, Customer Success, and Leadership to ensure marketing is directly contributing to business growth. You should be genuinely excited about AI, constantly testing the latest tools, and comfortable using modern automation platforms like Clay to build smarter, faster growth systems.

RESPONSIBILITIES
Pipeline & Revenue Growth

Own marketing‑sourced and marketing‑influenced pipeline targets

Build repeatable campaigns that create qualified sales conversations, not just leads

Translate campaign performance into weekly actions for Sales, Customer Success, and Leadership

Full‑Funnel Optimization

Improve conversion rates across the entire funnel (lead → demo → close)

Identify bottlenecks and implement solutions quickly

Align marketing efforts directly with revenue outcomes

Demand Generation

Own and scale channels including account‑based outbound, paid, organic, events, partnerships, lifecycle, and customer expansion

Use Clay and other modern AI‑enabled GTM tools to test acquisition strategies, automate research and personalization, and double down on what works

Build campaigns around DIGIDECK's AI, DIGI, and guided‑selling products, closed‑lost reactivation, and buyer pain

Team Leadership

Lead and develop the marketing team (content, demand gen, ops, etc.)

Set clear goals, KPIs, and accountability across the team

Build a culture of performance, ownership, and continuous improvement

Marketing + Sales Alignment

Work closely with Sales leadership to inspect funnel performance weekly, improve lead quality, and increase pipeline conversion

Refine ICP, messaging, offers, and positioning based on win/loss data, Salesforce insights, and real market feedback; partner with AEs and CSMs on campaigns that turn usage, renewal, and expansion signals into pipeline

Data & Experimentation

Own marketing metrics: CAC, conversion rates, pipeline velocity, ROI

Run consistent experiments to improve performance

Use data to make fast, informed decisions

BASIC QUALIFICATIONS

Significant experience in growth, demand generation, or marketing leadership roles, preferably in B2B SaaS or sales‑led / enterprise environments

Proven track record of driving pipeline and revenue growth

Deep understanding of full‑funnel marketing and conversion optimization

Experience leading and scaling marketing teams

Strong analytical mindset with a bias toward action, experimentation, and using the latest AI and GTM tools

Experience working closely with sales teams in a revenue‑focused environment, including Salesforce / HubSpot, Clay, campaign reporting, and funnel analytics

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