Vice President, Marketing Strategy — Chase Offers & Shopping

Help customers uncover meaningful value every day through smarter, more personalized offers and shopping experiences. In this role, you will shape how we connect people to the right value at the right time across our channels, with clear impact you can measure.

Job Summary
As a Vice President Marketing Strategy Offers Shopping in Chase Offers and Shopping, you

lead the end-to-end marketing strategy that helps customers discover, activate, and realize value from offers across our owned channels. You will design and scale personalized customer journeys, turning customer and product signals into clear priorities for messaging, targeting, and placements. You will build operating rhythms that enable fast, aligned execution across teams and partners. Your work will directly influence customer engagement and measurable business outcomes.

Job responsibilities

Own and evolve the omnichannel marketing strategy across owned channels, ensuring a consistent experience on and off the offer hub

Define and optimize end-to-end customer journeys from discovery to activation to redemption and value realization

Scale personalized and dynamic messaging through targeting, testing, and journey orchestration

Establish frameworks to integrate card offers and merchant-funded offers into marketing plans and customer experiences

Guide offer merchandising strategy, including curation, presentation, and placement across key customer touchpoints

Partner with product leaders to translate customer and product signals into marketing priorities for audiences, messaging, channels, and placements

Develop messaging frameworks and write high-quality creative briefs to enable consistent execution across internal teams and agency partners

Build and operationalize planning cadences, intake and briefing processes, governance, and decision-making routines from ambiguity

Define success metrics and measurement approaches; use performance insights to drive continuous optimization

Serve as the primary marketing strategy partner for the media and partner marketing team to align partner goals with customer experience strategy

Lead, mentor, and develop team members through coaching, feedback, and performance management

Required qualifications, capabilities, and skills

7 or more years of experience in marketing strategy with ownership of multi-channel strategy across owned channels

Proven ability to translate customer insights and product signals into clear marketing priorities and plans

Strong experience with personalization, targeting, lifecycle marketing, and journey-based messaging

Demonstrated strength in measurement and experimentation, including test design and performance optimization

Ability to create messaging frameworks and write clear, actionable creative briefs

Experience building operating processes and ways of working in ambiguous or new spaces

Strong cross-functional leadership skills and ability to influence without direct authority in matrixed environments

Comfortable aligning diverse stakeholders to decisions, timelines, and shared success metrics

Strong analytical thinking paired with customer-first storytelling and positioning skills

Experience leading teams, including coaching, development, and performance management

Excellent written and verbal communication skills, with the ability to simplify complex ideas

Preferred qualifications, capabilities, and skills

Experience in ecommerce, retail, shopping, or offer-led ecosystems

Background in offer merchandising, curation, and customer value messaging across digital placements

Track record driving dynamic content strategy across owned channels using targeting and testing

Experience partnering with media solutions, partner marketing, or monetization teams to integrate partner messaging into customer journeys

Familiarity with using audience segmentation and propensity signals to improve relevance and performance

Experience building scalable briefing and governance models that improve speed to market

Demonstrated success improving activation and redemption through lifecycle optimization

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