Marketing & Design Manager

Job Description Summary
The Marketing & Design Manager at Sonesta Hotels of New York is responsible for developing and executing NYC branded and property-level marketing and design strategies that drive awareness and maximize revenue across all NYC hotels, Food & Beverage, and spa outlets. The Marketing & Design Manager is a hybrid creative and strategic role and will focus on the development of integrated campaigns, oversee all creative and brand assets, and bring the guest experience to life through engaging creative designs developed for digital, social media, photography, and assist with on-property activations.

Reporting to the Director of Digital Marketing in New York City, the Marketing & Design Manager will lead the creative design and support with marketing initiatives, ensuring alignment with brand standards and digital best practices.

Job Description
Creative Direction & Design

Own and maintain brand standards across all visual touchpoints

Create fully integrated seasonal and promotional campaigns across email, social, web and display

Design and produce marketing materials including:

Digital ads, email campaigns, and landing pages

Social media graphics and video assets

On-property signage and collateral

Sales decks and presentations

GDS Ads

Invitations

Templates for the marketing and sales team to utilize

Assist with branded giveaways

Focus on supporting operations teams with on-property signage and printed collateral

Develop spa templates to support the external spa team in ensuring brand standards are followed - fonts, colors, logos, etc

Restaurant F&B designs include website, emails, printed collateral for menus, check-presenter, catering events, signage, postcards, etc

Ensure all creative follows the latest Brand Guidelines provided by the corporate team

Website Management

Lead the Digital Spice web agency relationship

Manage website content updates, web forms and SEO optimization for the vanity site and the restaurant website

Email Marketing & CRM

Own the creative development, QA testing and execution of all email marketing campaigns for Sonesta Hotels of New York, The Benjamin and ad-hoc sales/catering emails

Manage Cendyn email platform and vendor

Develop A/B testing for campaigns and targeted sends based on past guests, OTA, lapsed guest, etc.

Photography/Video

Lead the photography for social media and PR for the hotels and restaurants

Collaborate closely with Director of Marketing in concept, style and execute shoots for:

Hotel guest rooms and suites

Food & beverage (menus, cocktails, dining experiences)

Spa and wellness experiences

Seasonal activations and events

Develop photo direction and mood boards for hosted Influencers

Work with the team on managing photographers and stylists

Manage photo library and asset organization in the Sonesta Brand DAM and internal NY team folders

Oversee photo and video editing and retouching

Provide on-site guidance for architectural and lifestyle photo/video shoots based on hotel design needs

Ensure a consistent visual aesthetic that aligns with the Sonesta Brands

Social Media & Content

Create engaging, visually compelling visual content including reels, stories, and short-form video for all platforms including Instagram, Facebook and Linked In

Supports the Sonesta White Plains property with social media calendar and photography/content

Experiential Property Activations

Assist with on-property experiences (seasonal installations, wellness activations, dining events)

Ensure all activations are aligned with the brand standards

Commercial Engagement & Project Management

Collaborate cross-functionally with operations, sales, and corporate field and brand teams

Participate in internal and external meetings and calls with sales, corporate field marketing, and external Social Media, Website and CRM agencies to help ensure alignment and follow-through on initiatives.

Monitor trends and identify new opportunities for website, CRM, Social Media and Display

Prepare monthly reports with insights and recommendations

Additional Job Information/Anticipated
Pay Range
Annual Compensation Range: $85,000 - $95,000. Base pay offered may vary depending on various factors including but not limited to job related knowledge, skills, and job specific/overall experience.

Benefits

Medical, Dental and Vision Insurance

Health Savings Account with Company Match

401(k) Retirement Plan with Company Match

Paid Vacation and Sick Days

Sonesta Hotel Discounts

Educational Assistance

Paid Parental Leave

Company Paid Life Insurance

Company Paid Short Term and Long Term Disability Insurance

Various Employee Perks and Discounts

Hospital Indemnity

Critical Illness Insurance

Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.

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