A company is looking for a Director of Lifecycle Marketing.
Key Responsibilities
Own and deliver 30-40%+ of total company revenue through lifecycle channels, including Email and SMS
Architect and optimize customer journeys to improve acquisition, conversion, and retention
Lead direct-response messaging strategy and ensure all campaigns have clear revenue-driven objectives
Required Qualifications
6-10+ years in lifecycle, CRM, or retention marketing within a DTC CPG or subscription business
Proven experience managing large-scale lists (2-3M+ subscribers) or multiple segmented lists
Demonstrated success in driving 30%+ of company revenue from Email/SMS
Deep expertise in Klaviyo and direct response marketing strategies
Strong technical fluency in deliverability best practices and data integration
Director of Lifecycle Marketing
Virtual Vocations Inc, New York, NY, USA
Job type: Full Time