Social Media Content Specialist

The Content Specialist is our creative engine. The Storyteller focuses purely on the "what" and the "how" of the visual narrative.
Overall

Cultivate a career path and actively seek professional development opportunities alongside the company.
Tell us what we do not know with regular candor.
Brainstorm and innovate to improve the company, job, and partners.
Promote a “story first” approach in all we do.
Maintain a nuanced understanding of social media networking and content-sharing platforms, as well as the latest tools and applications.
Engross yourself in culture, food and travel, becoming an expert in its personalities, products, and processes.
Stay up to date on current trends in the industries the agency represents.
Develop a keen understanding of measurement and reporting tools.
Evaluate and recommend social media software and platforms.
Maintain an understanding of partners’ brand voice and create authentic stories that drive engagement and revenue.
Find opportunities to help evolve and share Kinship’s own story in practices, communications, and online presences.
Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
Key Responsibilities

Creative Ownership:

Serves as the social media content lead, focusing heavily on their visual identity and brand narrative.
Production Lifecycle:

Owns the entire content production process, including detailed pre-production and the physical execution of content shoots.
Calendar Management:

Develops and populates all Content Calendars with high-fidelity assets and compelling copy. Schedules content accordingly.
Content Stories & Pivots:

Creates and provides the Coordinator with Stories to share and pivots to address immediate changes in scheduled content or last-minute additions.
In-Person Content Capture:

Monthly content capture by in-market reps.
Account Ownership:

Serve as Account Leads where needed.
Strategy Storytelling & Partner Content Responsibilities

Content Evolution:

Challenge, evolve, and scale content across accounts.
Performance Optimization:

Review and monitor YTD goals and platform analytics, providing recommendations to course-correct underperforming accounts.
AI for Productivity:

Implement and oversee the adoption of AI-driven workflow tools to streamline administrative tasks, summarize reporting, and team capacity tracking.
Strategic Improvements:

Execute action plans with the team to optimize content performance.
A/B Testing Frameworks:

Work with Brand Strategists to implement A/B testing
Creative Oversight:

Lead storytelling quality, engagement, and process efficiency.
Content Planning:

Deliver strong content that covers all campaigns, initiatives and content pillars.
Innovation:

Identify and forecast emerging trends and drive adoption of new strategic channels and tools.

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