Digital Producer, TODAY Digital

Job Description
The 4th Hour of TODAY is looking for a

Digital Producer

to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com. This role is fully embedded with the show and talent, requiring confidence working directly with on‑air personalities and celebrity guests in fast‑paced, high‑visibility environments. The producer will partner closely with broadcast producers, bookers, and digital teams to ensure every segment and guest has a strong, strategic digital extension. They will own end‑to‑end execution of content—from ideation through publishing—while driving social franchise development, real‑time coverage, video extensions, and editorial output for TODAY.com.

The position is represented by the News Guild – NY CWA.

What You'll Do

Lead real‑time digital coverage of the 4th Hour—clipping, editing, and publishing high‑impact moments as they happen

Own talent coverage, shadowing Jenna and Sheinelle (in‑studio, backstage, pre/post‑show) to identify and capture social‑first content

Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms

Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on‑air talent and guests

Turn each segment and guest into multiple pieces of content (social clips, backstage, quick‑turn formats, extended interviews)

Produce original digital content—social, video, and TODAY.com articles—with talent and celebrity guests, both in‑studio and around 30 Rock

Collaborate with the original video team to produce Jenna and Sheinelle‑related video content

Act as a key bridge between broadcast and digital

Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest‑driven content

Ensure consistency across broadcast segments, social coverage, and site storytelling

Execution + Strategy

Lead end‑to‑end execution: scripting, editing, writing, publishing, and optimizing content

Oversee on‑site and in‑studio digital activations, including audience callouts and interactive segments

Use performance data to iterate on formats and franchises, scaling what works

Manage multiple priorities in a fast‑paced, live production environment

Key Focus Areas

Talent and celebrity‑driven content ownership

Social franchise development and scaling

Deep integration with broadcast and daily rundown

Original video ideas

TODAY.com editorial ownership

Real‑time, in‑studio execution

Multi‑platform storytelling (IG, TikTok, YouTube Shorts, Facebook, TODAY.com)

Qualifications

4+ years of experience in digital production, editing, or multi‑platform content in a newsroom, studio, or entertainment environment

Bachelor’s degree or equivalent professional experience

Proven experience working directly with on‑air talent and/or celebrity guests, with strong judgment and professionalism in high‑profile settings

Strong video editing skills (Premiere preferred) with the ability to execute quickly and at a high level

Deep understanding of social platforms, formats, and audience behavior

Strong writing skills across social and editorial

Experience working in‑studio and in real time, with tight turnarounds

Strong organizational skills and ability to manage multiple workflows simultaneously

Desired Characteristics

Experience building and scaling social franchises or repeatable formats

Experience producing and/or pitching original video series

Background in morning TV, lifestyle, or entertainment content

Experience with digital editorial packaging

Basic shooting skills (iPhone/DSLR) and light motion graphics

Additional Requirements

Hybrid : This position has been designated as hybrid, generally contributing from the office in New York a minimum of four days per week.

Benefits
This position is eligible for company‑sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary
Salary range: $93,000 - $110,000

Additional Information
As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

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