Staff Digital & Social Media Marketing Manager

Requirements
The ideal candidate is an audience-first strategic thinker with a keen understanding of digital trends and social media platforms. Self-motivation, problem-solving skills, and the ability to manage ambiguity, prioritize, and balance competing demands are essential

Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience

8+ years of experience in digital marketing within an agency, brand, or B2B marketing setting

Proven track record as a digital marketing generalist with deep expertise in digital media, social media, and content development

Strong proficiency with digital marketing tools (like GA4, GTM, Sprout Social, Semrush) and ad platforms (like LinkedIn, Google)

Expertise in social media-specific content creation and management across platforms including LinkedIn, X, Facebook, Instagram, and YouTube, as well as website CMS

Experience overseeing paid media campaigns and using data analytics for optimization

Able to build trust and drive clear consensus with diverse teams and stakeholders

Proven ability to work well under pressure and effectively manage change, ambiguity and shifting priorities

Excellent written and verbal communication skills

Flexibility to travel and work across time zones as needed

(Desirable) Industry Knowledge: Passion to learn, or familiarity with, the autonomous technology, logistics, or freight industry

(Desirable) Design: Basic knowledge of design tools and/or the ability to visually communicate new concepts and basic mockups through AI tools

What the job involves
As the Staff Digital & Social Media Marketing Manager, you will be the cross-functional lead and point person for all things digital. You will play a critical role in developing and executing digital marketing strategies that expand Aurora’s online presence and audience engagement

You will oversee digital and social media marketing efforts, extracting actionable insights to guide and measure success while managing the day-to-day execution across organic and paid channels

Digital Lead: Be the digital subject matter expert to a diverse group of internal stakeholders and cross-functional partners. Have your finger on the pulse of all of our digital activities and be able to field questions and make recommendations to pivot when issues arise

Digital Strategy: Refine and own the ongoing strategy and execution of our omnichannel digital marketing strategy - aligned with our goals to drive brand awareness, audience engagement, and lead generation

Digital Campaigns: Lead the planning and execution of always-on and digital media campaigns across paid and owned channels. Own creative briefs to make content and assets with our creative team and external partners and vendors. Partner with our media agency to select media mix, deploy, and optimize digital campaigns

Search: Oversee SEO, AEO, SEM to ensure strong digital presence and search visibility that drives traffic to our owned channels

Website: Own content strategy and content updates to aurora.tech on an ongoing basis. Build new content modules and pages. Partner with customer marketing to make our website a more effective customer education and lead generation platform. Work with our web development agency to make back-end improvements and enhancements

Measurement & Reporting: Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization. Own monthly KPI and digital insights reporting

Digital AI Tools: Leverage and/or build AI tools that scale our digital marketing efforts in areas like social listening, community engagement, and copy/content development

Social Strategy: Lead the company’s social media and content strategy, and manage its growth across platforms including LinkedIn, X, Facebook, Instagram, and YouTube

Content Development: Partner cross-functionally to extend brand and product stories that engage target audiences across social channels. Lead the weekly social meeting, building a robust social media pipeline and editorial calendar

Community & Monitoring: Oversee social monitoring and engagement strategy (executed by digital/social associate)

Trend Analysis: Stay up-to-date with industry trends and competitor activity to drive innovative social strategies and maintain Aurora’s position as a thought leader

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