Content Marketing Manager

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well‑being, and safety come first.

We are looking for a highly skilled, dynamic, and exceptionally strong strategist and writer to join us as a Content Marketing Manager and help shape how we tell this story. In this role, you won’t just manage a high‑level strategy from afar—you will be a key storyteller, a custodian of our brand voice, and a hands‑on creator.

We are looking for a versatile, fast‑moving thinker who can easily shift from working with stakeholders to understand and solve business challenges to crafting high‑converting landing page copy, engaging social threads, and nurture email sequences. As a key member of the Brand and Product team, you will own the end‑to‑end content lifecycle—from brainstorming and research to writing, self‑editing, and cross‑channel distribution. You will collaborate closely with Growth, Product, and Sales teams to build an integrated content ecosystem that turns leads into loyal customers.

Location
The team is on site in San Francisco, CA and we are also open to candidates within 35 miles of our Lehi, UT Corporate office.

Key Responsibilities

Partner with leaders across the company to identify, prioritize, and plan content needs that support product launches, active campaigns, and key demand generation goals.

Write, draft, and develop high‑quality content tailored for diverse channels, including video scripts, sales one‑pagers, customer‑facing collateral, landing page and app copy that educates and converts.

Collaborate closely with internal design and video production teams to guide creative assets from initial copy draft to polished, final delivery.

Oversee and execute the distribution of content through the most effective and appropriate channels to reach our target audiences.

Track, measure, and analyze the performance of published content, using data‑driven insights to refine our ongoing content strategy.

What You Bring

3+ years of professional writing experience in a content marketing, copywriting, journalism, or agency role.

Strong technical aptitude and curiosity—able to quickly grasp complex concepts such as solar technology, battery storage systems, or home energy management, and translate them into clear, compelling benefits for homeowners.

Proven track record of full‑funnel content creation, with a diverse published portfolio—from long‑form educational pieces to snappy social copy and high‑converting landing pages. You write with clarity, punch, and absolute authority, ruthlessly self‑editing out fluff.

Experience tying content to growth metrics; you understand that great writing must serve a business goal and have owned KPIs tied to lead generation, conversions, or revenue.

Tech & AI literacy—comfortable using CMS platforms and leveraging modern AI productivity tools to accelerate research and outlining without sacrificing human quality.

Why This Role Matters
Content at our company is not about filling a calendar or chasing empty page views—it is a core engine for our business growth. By producing sharp, high‑credibility, and engaging content, you will help unlock new acquisition channels, accelerate customer conversion, highlight product innovation, and directly drive revenue. You will turn complex, technical concepts into compelling narratives that captivate decision‑makers, giving our brand a distinctive, authoritative voice in a crowded landscape.

Recruiter
Jacquie Hoffman – jacquie.hoffman@sunrun.com

Compensation
Starting salary for this opportunity: $83,776.62 to $111,702.16. Compensation decisions will not be based on a candidate’s salary history.

Equal Opportunity Employer
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth.

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